Soft Power and US Foreign Policy: Theoretical, Historical and Contemporary Perspectives

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  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2010-04-13
  • Publisher: Routledge

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The rise of widespread negative attitudes towards US foreign policy, especially due to the war of aggression against Iraq and the subsequent military occupation of the country “ has brought new attention to the meaning and instruments of soft power. In this edited collection, an outstanding line up of contributors provides the most extensive discussion of soft power to date. Soft power is the use of attraction and persuasion rather than the use of coercion or force in foreign policy. It arises from the attractiveness of a country's culture, political ideals and policies, whereas hard power develops out of a country's military or economic might. Soft Power has become part of popular political discourse since it was coined by Harvard "s Joseph Nye, and this volume features a brand new chapter by Nye outlining his views on soft, hard and smart power and offers a critique of the Bush administration "s inadequacies. He then goes on to examine the challenges for the incoming US president. The other contributions to the volume respond to Nye's views from a range of theoretical, historical and policy perspectives giving new insights in to both soft power and the concept of power itself. This is the most comprehensive and up-to-date analysis of this key concept in foreign affairs and is essential reading for scholars of US foreign policy, public diplomacy, international relations and foreign policy analysis.

Author Biography

Inderjeet Parmar is Professor of Government at the University of Manchester, UK. He is Vice Chair of the British International Studies Association, has published several books and is the co-editor of the Routledge Studies in US Foreign Policy series. Michael Cox is Professor in the International Relations Department at LSE, UK. He is the author of numerous books and has edited several of the leading journals in international relations.

Table of Contents

Contributorsp. vii
Acknowledgementsp. xi
Introductionp. 1
The future of soft power in US foreign policyp. 4
From hegemony to soft power: implications of a conceptual changep. 12
Soft power and strategy: developing a 'strategic' concept of powerp. 32
The unbearable lightness of soft powerp. 51
The Power Game, soft power and the international historianp. 83
Challenging elite anti-Americanism in the Cold War: American foundations, Kissinger's Harvard Seminar and the Salzburg Seminar in American studiesp. 108
Technological leadership and American soft powerp. 121
The Military use of soft power - information campaigns: the challenge of application, their audiences and effectsp. 137
Public diplomacy and the information war on terrorp. 152
Soft power in an era of US declinep. 165
Cheques and balances: the European Union's soft power strategyp. 182
The myth and reality of China's 'soft power'p. 199
Responding to my critics and concluding thoughtsp. 215
Indexp. 228
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