9781888001761

Something to Be Desired

by ;
  • ISBN13:

    9781888001761

  • ISBN10:

    1888001763

  • Format: Paperback
  • Copyright: 2001-08-01
  • Publisher: Graphis Inc
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List Price: $14.95

Summary

These provocative essays about the design of places, spaces, and products are written with the insight of a designer, the hunger for knowledge of a scholar, and the sophistication of a seasoned social commentator. Topics range from magazine design and resort architecture to typography and exhibit design.

Table of Contents

The Spectacle
A reevaluation of the Situationist thesis
9(12)
What's Bad About Good Design?
How Mo Ma turned design into a marketing device
21(8)
Shopping on the Right Side
Wayfinding as the defining experience
29(6)
The 39.37-Inch Unit
Branding the metric system
35(8)
Voice Activation
Making a verbal commitment to machines
43(6)
Make it Readable
Alexander Liberman: on overcoming aesthetics
49(12)
Creating Desires
A uniquely American concept
61(8)
Ergonomics of the Mind
Object lesson #1: the chair
69(10)
The Push Pin Studio
Maintaining a consistent level of creativity
79(12)
Surprise and be Surprised
What happens when illustrations become icons
91(6)
The Golden Section
In search of modularity
97(8)
A Table for Your Feet
Object lesson 2: the coffee table
105(8)
Bottling ``It''
Extracting the essence of a magazine
113(8)
What Color is Mickey Mouse?
Not a black and white issue
121(6)
Packaging the Brand
Walter Landor: a pioneer
127(14)
Meet the Jury
When good people make difficult choices
141(10)
Information Age, Circa 1964
The merchandising of facts
151(8)
An Inferiority Complex
Is design an art or a craft?
159(8)
The Boudoir
Space for real intimacy
167(6)
Big-Budget Rebellion
Art Kane: An eye for glamour
173(10)
The Conundrum of Authorship
Who owns images?
183(8)
Women and Wheels
Object lesson #3: the car
191

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