Something Ventured Telecourse Guide for Small Business Management

by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William

• ISBN13: 9780538890212
• ISBN10: 0538890215
• Edition: 11th
• Format: Paperback
• Copyright: 1999-06-29
• Publisher: South-Western College Pub

Table of Contents

Correlation of Course Components	iv
Introduction	v
Small Business in a Big World	1	(10)
On Your Own?	11	(14)
Finding a Niche: Investigating Entrepreneurial Opportunities	25	(10)
New or Used? Buying a Firm or Starting Your Own	35	(10)
The Ties that Bind: Franchising Opportunities	45	(10)
A Different Look: The Nicole Miller Story	55	(4)
The Business Plan	59	(10)
Taking Aim: The Marketing Plan	69	(12)
Where to Hang the Sign	81	(14)
The Buck Starts Here: Startup Capital	95	(14)
Making it Legal	109	(14)
From the Ground Up: RAW Architectvre	123	(6)
The Right Mix: Product/Service Strategies	129	(10)
What the Market Will Bear: Pricing Products and Services	139	(12)
Out From the Crowd: Promotional Strategies	151	(10)
Going Places: Distribution Channels and International Marketing	161	(10)
A Vintage Blend: The Foris Vineyard Story	171	(4)
Making the Pieces Fit: Managing a Small Business	175	(14)
The Human Factor: Individuals in the Organization	189	(14)
Taking Stock: Purchasing and Inventory Control	203	(10)
``The Play's the Thing'' The Oregon Shakespeare Festival	213	(6)
Keeping Track: Financial Accounting	219	(14)
The Money Flow: Management of Working Capital	233	(12)
Computers in the Small Business	245	(12)
Risky Business: Risk Management	257	(10)
Publish or Perish: The Sun Publications Story	267	(6)
For Everybody's Good: Social Responsibility	273	(10)
It's the Law	283	(14)
Appendix A - The Entrepreneur's Quiz	297	(10)
Appendix B - Chapter 26, ``Working Within the Law''	307	(16)
Appendix C - Answer Key for Self-Test Questions	323