The Spark How to Ignite and Lead Business Creativity

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-08-01
  • Publisher: FT Press
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Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky)


Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.


Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.


But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?


The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.

Author Biography

Greg is an author, speaker and leadership consultant who ignites “The Spark” in people and organisations. He (gregorme.org/) works with senior executives to develop business strategies for transformational change, effective communication and teamwork and inspiring, creative leadership and management.


Based on over 20 years working within the digital media and marketing sectors he specialises in helping organisations and teams which need to manage for proactive engagement, creativity and innovation.


Greg connects with clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media through his own consultancy, Kirkbright. He’s also an associate programme director at London Business School ranked in the top five global business schools.   


Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist where he was part of the management team at ITN’s award-winning Channel Five News.


Table of Contents

About the author

Publisher's acknowledgments

Author's acknowledgments

Introduction: The Spark


Habit 1: Start an electric conversation

Habit 2: Break the management rules

Habit 3: Lead with creative choices.

Habit 4: Become a talent impresario

Habit 5: Know why you do what you do

Habit 6: Connect through shared values

Habit 7: Build a business playground

Habit 8: Balance focus with freedom

Habit 9: Demolish idea barriers

Habit 10: Encourage collisions


Ten creative business myths debunked




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