Speak Up : An Illustrated Guide to Public Speaking

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  • Format: Paperback
  • Copyright: 2008-07-30
  • Publisher: Bedford/St. Martin's
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Speak Upis a new, brief, and fully illustrated public speaking text that is traditionally organized, affordable, and definitely fun. It combines thorough coverage of classical and contemporary communication theory, practical nuts-and-bolts guidance, and 600+ custom-drawn illustrations that bring speech basicsto life. And if that's not enough,Speak Upis priced at about 40% less than traditional introductory texts. Instructors and student reviewers have been raving about it, and your students will love it!

Author Biography

Douglas M. Fraleigh is a Professor of Communication at California State University at Fresno. During his twenty-plus year teaching career, he as taught more than one thousand students in public speaking and related courses. He has also coached intercollegiate speech and debate at University of California at Berkeley, California State University at Sacramento, Cornell University, and California State University at Fresno, working with hundreds of student competitors and serving in regional and national collegiate forensics organizations. Along with his research focus on freedom of speech and the limits of legal expression, Dr. Fraleigh has served as associate editor for the Freedom of Expression Annual, Argumentation and Advocacy, and Contemporary Argumentation and Debate

Joseph S. Tuman is Professor of Speech and Communication Studies at San Francisco State University, where he has been honored with the Jacobus tenBroek Society Award for Excellence in Teaching. Dr. Tuman regularly appears on television as a political commentator and is the author of Communicating Terror: The Rhetorical Dimensions of Terrorism. In addition. Professor Tuman has taught at the University of California at Berkeley, The New School, and the Sorbonne. He has published widely in the field of communication studies and has operated a private consulting practice for individuals, businesses, and government entities seeking assistance with speech writing, communication strategies, and presentation skills.

Peter Arkle is a professional illustrator who grew up in Scotland and received a B.A. in Illustration from St. Martin’s School of Art (1991) and an M.A. from the Royal College of Art (1993). Along with his work for corporate clients, Peter is a regular contributor to the New York Times, New York Magazine, Print, and Business Week and has created work for many other publications including GQ, The New Yorker, and The Guardian (UK). He lectures several times a year at high schools and universities across the U.S. and notes that he’s learned a great deal from Speak Up about preparing and delivering his own presentations. He has lived in New York’s East Village since 1995 and became a U.S. citizen on January 18th, 2008. To see more of Peter’s work, please visit www.peterarkle.com.

Table of Contents



1. Introducing Public Speaking

What Is Public Speaking?

Why Study Public Speaking?

Public Speaking: A Great Tradition

Public Speaking: A Dynamic Discipline


2. Developing Your First Speech

Why Prepare?

The Classical Approach to Speech Preparation

Preparing and Delivering Your First Speech

Overcoming Speech Anxiety


3. Speech Ethics

Legal Speech, Ethical Speech

Communicating Truthfully

Acknowledging the Work of Others

Using Sound Reasoning

Being an Ethical Listener


4. Listening Skills

Why Listen?

The Listening Process

The Culprits behind Poor Listening

Becoming a Better Listener

Maximizing Your Audience’s Listening

Listening and the Speech Critique




5. Audience Analysis

Understanding Situational Characteristics

Incorporating Demographics

Seeking Common Ground

Identifying Prior Exposure

Identifying Audience Disposition

Gathering Information about Your Audience

Situational Audience Analysis


6. Selecting Your Topic

Developing a Set of Potential Topics

Selecting the Best Topic

Refining Your Topic

Drafting Your Specific Purpose Statement

Drafting Your Thesis Statement


7. Researching Your Speech

Why Research?

Creating a Research Plan

Evaluating a Source’s Credibility

Conducting Library Research

Using the Internet

Interview Research

Presenting Evidence in Your Speeches


8. Using Supporting Materials for Your Speech

Why Use Supporting Materials?

Types of Supporting Materials

Guidelines for Using Supporting Materials




9. Organizing Your Speech

Selecting Your Main Points

Organizing Your Supporting Materials

Arranging Your Main Points

Using Organizing Words and Sentences


10. Introductions and Conclusions

Introducing Your Speech

Concluding Your Speech


11. Outlining Your Speech

Creating Your Working Outline

A Sample Detailed Outline

Creating Your Speaking Outline

A Sample Speaking Outline




12. Language and Style

The Importance of Language and Word Choice

Differences between Oral and Written Language

Denotative and Connotative Meaning

Presenting Your Message Clearly

Expressing Your Ideas Effectively

Choosing Respectful and Unbiased Language


13. Delivering Your Speech

Selecting the Right Mode of Delivery

Using Verbal Delivery Skills

Using Nonverbal Delivery Skills


14. Using Audiovisual Aids

Why Use Audiovisual Aids?

Types of Audiovisual Aids

Audience Analysis and Audiovisual Aids

Guidelines for Preparing Audiovisual Aids

Using Audiovisual Aids during Your Speech




15. Informative Speaking

Techniques for Informing

Types of Informative Speeches

Developing Your Informative Speech

Clarifying and Simplifying Your Message

SAMPLE SPEECH: Rachel Parrish, "Spider Silk: A Miracle Material Derived from…Goats?"

SAMPLE SPEECH: Elvia Anguiano, "Precision Guided Tumor Killers"


16. Persuasive Speaking

The Nature of a Persuasive Speech

Framing Your Argument Based On Audience Disposition

Incorporating Persuasive Strategies

Ethical Persuasion

Organizing Your Persuasive Speech


17. Methods of Persuasion

Ethos: Your Credibility As A Speaker

Logos: The Facts and Reasoning behind Your Message

Pathos: Evoking Your Listeners’ Emotions

SAMPLE SPEECH: Anna Martinez, "Extra Credit You Can Live Without"

SAMPLE SPEECH: Sue Suter, "Women with Disabilities: How to Become a Boat Rocker in Life"




18. Special Occasion Speaking

Types of Special Occasion Speeches

General Guidelines for Special Occasions

Strategies for Each Type Of Special Occasion Speech

SAMPLE SPEECH: Her Majesty Queen Noor, "2002 Mount Holyoke College Commencement Address"

SAMPLE SPEECH: Governor Jennifer Granholm, "Remarks at the Funeral of Civil Rights Leader Rosa Parks"

SAMPLE SPEECH: William Faulkner, "Speech to Accept the 1949 Nobel Prize for Literature"


19. Group Communication

Effective Group Leadership

Effective Group Membership

Group Decision-Making and the Reflective Thinking Process

Delivering Group Presentations




SAMPLE INFORMATIVE SPEECH: Josh Betancur, "Invisibility: Science Fiction No More!"

SAMPLE PERSUASIVE SPEECH: David Kruckenberg, "Child Slavery and the Production of Chocolate"

SAMPLE PERSUASIVE SPEECH: Senator Barack Obama, "Keynote Speech at the 2004 Democratic Party National Convention"

SAMPLE SPECIAL OCCASION SPEECH: General Douglas MacArthur, "1962 Sylvanus Thayer Award Acceptance Speech"

SAMPLE SPECIAL OCCASION SPEECH: Arturo V. Ramirez, "Speech at the TAHP Reception on Cesar Chavez Day"

SAMPLE SPECIAL OCCASION SPEECH: Conan O’Brien, "2000 Harvard University Commencement Address"


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