Special Events: The Roots and Wings of Celebration, 5th Edition

  • ISBN13:


  • ISBN10:


  • Format: eBook
  • Copyright: 2007-08-01
  • Publisher: Wiley
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $80.00
We're Sorry.
No Options Available at This Time.


From the foremost authority, the definitive guide to your career as an event leader!Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Table of Contents

Theory of Event Leadership
Welcome to Event Leadership
Models of Global Event Leadership
Event Administration
Developing and Implementing the Event Plan
Event Leadership through Human Resource and Time Management
Financial Administration
Event Coordination
Managing Vendor Contracts
On-Site Event Production
Event Marketing
Advertising, Pubic Relations, Promotions, and Sponsorship
Online and Computer-Generated Media
Legal, Ethical, and Risk Management
Risk Management: Legal and Financial Safeguards
Inclusivity, Morality, Law, and Ethics in Event Leadership
Technology for Professional Development
Technology for Modern Event Leadership
Career Development, Advancement, and Sustainable Success
Best Practices in Event Leadership
Case Studies in Twenty-First-Century Event Leadership
Organizations and Resources
Internet Sites
APEX Resources
Audio and Video Resources
Sample Client Agreement
Sample Vendor Agreement
Sample Insurance Certificate
Sample Catering Menu
Sample Incident Report
Sample Purchase Order
Sample Event Evaluations
Sample Event Survey
International Special Events Society Principles of Professional Conduct and Ethics
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review