Special Events: The Roots and Wings of Celebration, 5th Edition

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  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2007-09-01
  • Publisher: Wiley
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From the foremost authority, the definitive guide to your career as an event leader!Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Author Biography

Dr. Joe Goldblatt, CSEP, is the Senior Lecturer in the School of Tourism and Hospitality Management at Temple University, as well as their Executive Director for Professional Development and Strategic Partnerships. An event tourism specialist, Dr. Goldblatt founded The Event Management Program at George Washington University and designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University. He has been an executive producer of his own special events firm, and his credits include presidential inaugurations, galas for foreign governments, and the opening of Trump Taj Mahal Resort. He is a member of the Events Industry Hall of Fame and the recipient of two lifetime achievement awards as well as Russia's highest honor for creativity and innovation, the Silver Medal.

Table of Contents

Forewordp. ix
Prefacep. xi
Acknowledgmentsp. xxvii
Theory of Event Leadership
Welcome to Event Leadershipp. 3
Models of Global Event Leadershipp. 37
Event Administration
Developing and Implementing the Event Planp. 71
Event Leadership through Human Resource and Time Managementp. 117
Financial Administrationp. 143
Event Coordination
Managing Vendor Contractsp. 171
On-Site Event Productionp. 207
Event Marketing
Advertising, Pubic Relations, Promotions, and Sponsorshipp. 261
Online and Computer-Generated Mediap. 295
Legal, Ethical, and Risk Management
Risk Management: Legal and Financial Safeguardsp. 307
Inclusivity, Morality, Law, and Ethics in Event Leadershipp. 333
Technology for Professional Development
Technology for Modern Event Leadershipp. 355
Career Development, Advancement, and Sustainable Successp. 367
Best Practices in Event Leadershipp. 393
Case Studies in Twenty-First-Century Event Leadershipp. 401
Referencesp. 417
Organizations and Resourcesp. 430
Internet Sitesp. 441
Periodicalsp. 451
APEX Resourcesp. 454
Directoriesp. 456
Audio and Video Resourcesp. 460
Softwarep. 462
Sample Client Agreementp. 464
Sample Vendor Agreementp. 467
Sample Insurance Certificatep. 470
Sample Catering Menup. 472
Sample Incident Reportp. 474
Sample Purchase Orderp. 477
Sample Event Evaluationsp. 479
Sample Event Surveyp. 484
International Special Events Society Principles of Professional Conduct and Ethicsp. 487
Indexp. 489
Table of Contents provided by Ingram. All Rights Reserved.

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