Sponsorship Seeker's Toolkit Third Edition

by Skildum-Reid, Kim; Grey, Anne-Marie

• ISBN13: 9780070138605
• ISBN10: 0070138605
• Edition: 3rd
• Format: Package
• Copyright: 2007-12-04
• Publisher: McGraw-Hill Book Company Australia

Summary

This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published. How do you improve on a -~bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. The Sponsorship Seeker's Toolkit 3e is full of easy-to-use tools, techniques, resources, and templates -" many of them on the accompanying CD-ROM -" to create a complete framework for the novice, and enhance the skills of the seasoned professional. The Third Edition has a new chapter on sponsorship for non-profit organisations, revised and expanded tools and templates, new sections on creating a brand bullseye and online promotion, and many other updates and improvements.

Author Biography

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestsellers, The Ambush Marketing Toolkit and The Sponsor's Toolkit, both published by McGraw-Hill.