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9781284034097

Sports Marketing The View of Industry Experts

by
  • ISBN13:

    9781284034097

  • ISBN10:

    1284034097

  • Format: Hardcover
  • Copyright: 2015-02-27
  • Publisher: Jones & Bartlett Learning

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Supplemental Materials

What is included with this book?

Table of Contents

Chapter1 Introduction
Chapter2 Licensing
Chapter3 Properties and Players Unions
Chapter4 Athlete Marketing
Chapter5 Agent
Chapter6 Team Marketing
Chapter7 Sports Advertising
Chapter8 Media Training and Public Relations
Chapter9 Cause Marketing
Chapter10 Social Media
Chapter11 Events and Sponsorship
Chapter12 Product Development
Chapter13 College Athletics
Chapter14 Controversial Issues in Sports Marketing
Chapter15 Emerging Markets in Sports Marketing
Chapter16 Review Sports Marketing Through the 2012 Olympic Games

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