Sports Media : Reporting, Producing, and Planning

by Schultz; Bradley

• ISBN13: 9780240807317
• ISBN10: 0240807316
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-09-14
• Publisher: ROUTLEDGE

Summary

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital. * Details the skills you'll need to get work * Valuable tips relevant to today's print-broadcast-Internet media environments * Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers

Table of Contents

About the CD-ROM	xiii
Preface	xv
Introduction	xix
Foundations	1	(16)
A Look Back	1	(2)
From Victoria to Jazz	1	(1)
Changing Times	2	(1)
The New Media Environment	3	(3)
Implications	6	(3)
The Future	9	(6)
Growth	9	(1)
Convergence	10	(1)
Competition	11	(1)
Entertainment	12	(3)
References	15	(2)
Reporting	17	(26)
Approach	17	(6)
Types of Approaches	17	(4)
What Determines Approach?	21	(2)
Style	23	(4)
Different Styles	23	(1)
Opinion	23	(1)
The ``Homer''	24	(1)
Criticism	25	(1)
First Person	26	(1)
Social Commentary	26	(1)
Techniques	27	(14)
Planning Ahead	28	(1)
Deadline	28	(1)
Communication	28	(1)
Research and Background	29	(1)
Interviewing	30	(1)
Objective	30	(3)
Audience	33	(1)
Respect	34	(3)
Specific Questions	37	(1)
Story Outline	38	(1)
At the Scene	39	(2)
References	41	(2)
Print	43	(28)
An Overall Framework	43	(2)
Specific Types of Reporting	45	(10)
Game Stories	45	(1)
Developed Game Story	45	(1)
Beat Game Story	46	(1)
Beat Reporting with Michael Wallace	46	(5)
Game Day Sidebars	51	(1)
Feature Reporting	51	(1)
Context	52	(2)
Personalization	54	(1)
Magazines	55	(10)
Sports Magazines: Past, Present, and Future	56	(3)
Niche Magazines	59	(1)
Content	59	(4)
Sports Magazines with Sports Illustrated	63	(2)
The Print Experience	65	(3)
Print Reporting with Howard Schlossberg	65	(3)
References	68	(3)
Broadcast	71	(18)
Writing Strategies	71	(8)
Active Voice	71	(1)
Grammar	72	(1)
Words and Numbers	73	(1)
Simplicity	73	(1)
Solid Reporting	74	(1)
Broad Education	75	(1)
Creativity and Originality	75	(1)
Personalization	75	(1)
Using Sound	76	(1)
Outside Elements	77	(2)
Leads and Terminology	79	(3)
Packages, Voice Overs, and Voice Over/Sound on Tape	82	(2)
Voice Over	82	(1)
Voice Over/Sound on Tape	82	(1)
Packages	83	(1)
Scripting	84	(3)
Television	84	(2)
Radio	86	(1)
References	87	(2)
The Internet	89	(14)
By the Numbers	89	(3)
Content Considerations	92	(8)
Functionality	92	(1)
Versatility	93	(2)
Uniqueness	95	(1)
Resources	96	(1)
Internet Sports Sites with Gary Kicinski	97	(3)
References	100	(3)
Video and Visuals	103	(20)
Event Photography	103	(10)
Shooting on Location	106	(1)
Football	106	(3)
Basketball	109	(2)
Baseball	111	(2)
Other Sports	113	(1)
Feature Photography	113	(3)
General Rules	115	(1)
Practicing	116	(2)
The Photography of NFL Films	118	(1)
Editing	118	(3)
References	121	(2)
Anchoring and Play-by-Play	123	(22)
Anchoring	123	(5)
Control	124	(1)
Personality	125	(1)
Creativity	126	(1)
Entertain	127	(1)
Play-by-Play	128	(10)
Raised on Radio	132	(2)
The Electronic Eye	134	(2)
The Role of the Analyst	136	(2)
Final Advice	138	(4)
Style	138	(1)
Practice	138	(1)
People, Not Statistics	138	(1)
Play-by-Play with Ron Franklin	139	(3)
References	142	(3)
Production	145	(36)
Daily Sports Production	145	(14)
Print	145	(4)
Broadcast	149	(1)
Daily Sports	149	(9)
Special Productions	158	(1)
Live Sports Production	159	(18)
Television Production	160	(3)
Chain of Command	163	(10)
Radio Production	173	(1)
Live Events	173	(3)
Sports Talk Radio	176	(1)
The Future	177	(2)
References	179	(2)
Economics	181	(14)
The Bottom Line	181	(1)
The Ratings Game	182	(4)
New Approaches	186	(3)
Economic Synergy and Breakdown	189	(4)
References	193	(2)
Public and Media Relations	195	(18)
The Sports Media Perspective	195	(13)
Local Media Information	196	(1)
On Campus	197	(3)
Sports Information with Mike Lageschulte	200	(5)
The Big Leagues	205	(1)
Sports PR with Gregg Ellis	206	(2)
The Public Relations Perspective	208	(3)
References	211	(2)
Ethics	213	(16)
Conflict of Interest	214	(8)
Media Ownership	214	(1)
Boosterism	215	(2)
Relationships	217	(2)
Perks	219	(1)
Homers	219	(1)
Advertising	220	(2)
Other Issues	222	(4)
Manipulation and Honesty	222	(1)
Privacy	223	(2)
A Double Standard	225	(1)
The Bottom Line	226	(1)
References	227	(2)
Gender and Race	229	(18)
Women's Work	229	(10)
Crashing the Men's Club	229	(5)
Sports Information with Heidi Soliday	234	(3)
``Sexploitation?''	237	(2)
The Color of Sports	239	(4)
Minorities in the Media	239	(3)
The Reporting of Race	242	(1)
References	243	(4)
Employment	247	(18)
The Bad News	247	(3)
The Numbers Game	248	(1)
The Money Pit	249	(1)
The Good News	250	(11)
Experience	251	(2)
Portfolios and Resume Tapes	253	(2)
Employer Expectations	255	(1)
Resumes, Cover Letters, and Interviews	256	(4)
Agents	260	(1)
Final Comments	261	(2)
References	263	(2)
Glossary	265	(10)
Index	275