9780273706021

Start Up!

by ;
  • ISBN13:

    9780273706021

  • ISBN10:

    0273706020

  • Format: Paperback
  • Copyright: 2006-01-30
  • Publisher: Ft Pr

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Summary

"This is the book for anyone who has a dream to start their own business. Especially if you don't have handy cash reserves, wealthy relatives or lots of business experience. It will help you avoid some of the mistakes others have made, and gives plenty of tips for success. But above all else, it shows that you can do it without any of the obvious advantages."--BOOK JACKET.

Table of Contents

Introduction ix
1 Starting 1(28)
Thinking of a business idea
6(1)
Have a look at franchises
6(2)
Get your plan together
8(1)
Presentation is everything
8(2)
Maintain a trusted sounding board
10(1)
Maintain a network of supportive people
10(2)
Check all sources of funding
12(1)
Funding start-up and growth
12(2)
Company names that work
14(1)
Action overcomes fear
14(6)
How to sell
20(1)
Testimonials
21(1)
Deciding how many people you need
22(1)
Finding the right people
22(2)
Keep your focus
24(1)
Keep your uniqueness
24(2)
Dealing with setbacks
26(1)
Create a great image
26(3)
2 Developing 29(14)
Premises and contracts
32(1)
Measuring up
32(2)
Embrace the things most people fear
34(4)
Get your accounts organized from Day One
38(1)
Don't spend more than you need to
38(2)
Don't juggle too many balls
40(1)
Choosing suppliers and partners
40(1)
Brochures, website, letters, e-mails, etc.
40(1)
Moments of truth
41(1)
Website marketing
42(1)
3 Expanding 43(12)
Read the poem 'If'
46(1)
Keep the ball in your court
46(1)
Keep your pipeline primed
46(1)
Don't do anything until you get a signed order
47(5)
Business Link
52(1)
Don't be swayed by terminology or technical language
52(1)
One for techies
52(3)
4 Publicity (for free) 55(20)
It's who you know
60(1)
Build a PR network of journalist contacts
60(1)
Create your own 'story'
60(1)
Write an article on your subject
61(1)
Finding awards to enter
61(9)
Entering business awards
70(1)
Do speaking events
71(1)
Maximize your presentation skills
71(4)
5 Customers 75(12)
The customer is always right
78(1)
The customer is the business
78(2)
You don't have to be perfect to win
80(1)
Believe your product is the best
80(1)
Have confidence in your systems
80(1)
Don't keep reducing the price
80(1)
Setting a price for a proposal
81(1)
Remember the subliminal messages
82(2)
Remember that customers have plenty of choices
84(3)
6 Money 87(14)
Meet all your legal requirements
90(1)
Know where you are at all times
90(1)
Set a budget and measure success against it
90(1)
Practical tips for managing cash flow
91(5)
Don't spend anything you don't need to
96(1)
Reducing costs
96(1)
Least-cost routing
96(1)
Rates reductions
97(1)
Purchase price vs ongoing costs
97(1)
Business results
97(1)
Accountants, bankers and investors
98(2)
Setting prices
100(1)
Know your labour market
100(1)
7 People 101(18)
Know your own strengths and weaknesses
104(1)
Know your staff's strengths and weaknesses
104(1)
Part-time hours, big-time result
105(1)
Deciding employee salaries and benefits
106(4)
Recognize staff achievement
110(1)
Do as you want them to do
110(1)
Do little things for your people
110(4)
Sit next to your people and do their job
114(1)
Never stop learning
114(1)
Get to know your people and their circumstances
115(1)
Listen, listen, listen
115(4)
8 You 119(16)
Set huge goals - use your imagination
126(1)
Don't believe in tuck
126(1)
Keep positive
126(1)
Enjoy everything you do
127(1)
Keep mentally and physically fit
128(1)
Get on with it
128(4)
As you approach one goal, set the next
132(1)
Keep enjoying what you do
132(3)
Appendix 135

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