9780273694472

Start Your Business Week by Week: How to Plan & Launch Your Successful Business - One Step at a Time

by
  • ISBN13:

    9780273694472

  • ISBN10:

    0273694472

  • Format: Paperback
  • Copyright: 2005-03-31
  • Publisher: Trans-Atlantic Pubns
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Supplemental Materials

What is included with this book?

Summary

& bull; This is the first book that tells you exactly what to do to start a business, step by step, week by week. & lt;br/ & gt; & bull; Parks breaks down the process into bite-size tasks, removes the fear and the uncertainty and makes success more likely. & lt;br/ & gt; & bull; The book makes everything clear and easy, listing the contact information you need, giving examples of correctly filled in forms, business letters and telephone conversations.

Table of Contents

Acknowledgements xii
Introduction xiv
How to use this book xvii
The Website xx
A few warnings before you start xxii
Week One: Getting Ready
1(9)
Technology
2(2)
Using your workspace
4(1)
Identifying your local business support service
4(1)
Scan through this book and prepare for the weeks ahead
5(5)
Week Two: Think About Your Dreams
10(10)
Think about what?
10(1)
How do I do that?
11(1)
What should I daydream about?
11(1)
So many questions!
12(1)
Turning mind pictures into real pictures
13(1)
More than pictures
13(1)
Is there really any point to this?
14(1)
What do I do with this picture of the future?
15(1)
To finish the week
16(1)
Next week
16(4)
Week Three: Where Are You Now?
20(17)
The current reality
21(1)
Time
22(3)
Money
25(2)
Emma
27(1)
What do you know?
28(1)
Who do you know?
28(9)
Week Four: Start Learning and Start Work
37(12)
Sharpen your entrepreneurial skills
38(6)
Find out about local banks and accountants
44(5)
Week Five: Find and Develop An Idea
49(12)
Your business idea
49(5)
Emma's idea
54(1)
Following up from previous weeks
55(6)
Week Six: Take Your Idea to the World
61(11)
Communicating your work of genius
62(1)
Test your pitch on yourself
63(1)
A word of caution
63(1)
Telling other people about your idea
64(2)
Improving your idea
66(1)
Starting to think of a name for your business
66(2)
Arrange meetings with bank managers
68(4)
Week Seven: Customers
72(10)
What type of business are you?
72(1)
What industry are you in?
73(1)
What marketplace are you going to be operating in?
74(1)
Emma
75(1)
Becoming an expert
75(1)
Looking for customers
76(1)
Look your customer in the eyes
77(1)
Your business plan
78(1)
Writing the `Customers' section of your business plan
79(3)
Week Eight: Management
82(5)
Decide on roles
83(1)
Decide on pay
84(1)
Emma
84(1)
Remember
85(1)
Writing the `Management' section of your business plan
85(2)
Week Nine: Sales
87(7)
Meeting the bank managers
87(3)
Selling your services
90(2)
Emma and Alan
92(2)
Week Ten: Resources 1
94(8)
Remember you're flying a kite
94(1)
Premises
95(4)
Equipment
99(3)
Week Eleven: Resources 2
102(11)
People
102(1)
Technology
103(4)
Writing the `Resources' section of your business plan
107(1)
Meeting your shortlist of accountants
107(6)
Week Twelve: Suppliers
113(6)
Getting information
114(1)
Understanding pricing
115(1)
Writing the `Suppliers' section of your business plan
116(3)
Week Thirteen: Competitors
119(4)
Who are your competitors?
119(2)
Writing the `Competitors' section of your business plan
121(1)
New ideas?
122(1)
Week Fourteen: Planning to Avoid Trouble
123(5)
What could cause a challenge to your business?
124(1)
Trends
125(1)
Planning for these challenges and trends
125(1)
Don't panic!
126(1)
Opportunities
126(2)
Week Fifteen: Forecasting for Profit
128(12)
Will you register for VAT?
128(1)
Setting your prices
129(1)
Forecasting your sales
130(1)
Emma and Alan
131(1)
The Profit Forecast
132(2)
The moment of truth
134(2)
Think about your company structure
136(4)
Week Sixteen: Forecasting Cash Flow
140(10)
The Cash Flow Forecast
141(1)
How does it look?
142(1)
Funding your business
142(3)
Back to your forecasts
145(2)
Emma and Alan
147(3)
Week Seventeen: Finishing the Plan
150(4)
Executive Summary
151(1)
Test your plans on others
152(2)
Week Eighteen: Send the Plan Out
154(5)
Time to reflect
154(2)
Decide on your company structure
156(1)
Emma and Alan
156(1)
Send it off!
157(2)
Week Nineteen: Sell and Promote
159(7)
Get selling
159(2)
Press coverage
161(1)
Plan your weekly cash flow
161(5)
Week Twenty: Raise the Money
166(7)
Meeting the bank managers
166(1)
Investors: external
167(1)
Investors: family and friends
168(1)
Keep selling
169(4)
Week Twenty-One: Start Your Business
173(7)
Resigning!
174(1)
Get legal advice
175(1)
Registering your company
175(2)
Domain names
177(1)
Start getting your other resources in place
178(1)
Keep selling
178(2)
Week Twenty-Two: Do the Important Paperwork
180(6)
Opening supplier accounts
181(1)
Register with the Inland Revenue
181(1)
Is there anyone else you need to register with, or comply with their regulations?
182(2)
Keep selling
184(2)
Week Twenty-Three: Last Few Forms
186(5)
Registering for VAT
186(1)
Issuing shares to investors
187(1)
Emma and Alan
188(1)
Keep selling!
188(3)
Week Twenty-Four: Final Preparations
191(3)
Taking stock
191(1)
Sales
192(1)
Emma and Alan
192(2)
Week Twenty-Five: Launch!
194(6)
B2C business
194(1)
B2B business
195(1)
Emma and Alan
196(4)
Week Twenty-Six: Up and Flying!
200(4)
Keep selling
200(1)
Keep your customers
200(1)
Keep learning
201(1)
Keep proper records
201(1)
Keep checking your progress against your plan
201(1)
Keep going
201(1)
Keep in touch
201(1)
Racing Greens
202(2)
Index 204

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