Start Your Own Business

by Unknown
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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2010-10-01
  • Publisher: Partners Pub Group Inc
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Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.”- Robert K. Kiyosaki, Author of Rich Dad Poor Dad

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business.

This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

-Pin point your target market

-Uncover creative financing for startup and growth

-Use online resources to streamline your business plan

-Learn the secrets of successful marketing

-Discover digital and social media tools and how to use them

-Take advantage of hundreds of resources

-Receive vital forms, worksheets and checklists

The checklists in Starting Your Own Business are helpful, raising questions and suggesting ways to answer them that most neophytes wouldn't think of asking. The sections on electronic gadgets, how to use the internet & social marketing are of interest to any small business owner.

From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

Author Biography

Author Profile
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, WomenEntrepreneur.com, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.

Table of Contents

Forewordp. xi
On Your Mark...
Introductionp. 5
Taking the Plunge: Get Ready to Be an Entrepreneurp. 9
Good Idea!: How To Get an Idea for Your Businessp. 19
Good Timing: Should You Launch Your Business Part or Full Time?p. 31
Build It Or Buy It?: Starting a Business vs. Buying Onep. 39
Choose Your Target: Defining Your Marketp. 73
If You Build It, Will They Come?: Conducting Market Researchp. 89
The Name Game: Naming Your Businessp. 115
Make It Legal: Choosing a Business Structurep. 125
Plan of Attack: Creating a Winning Business Planp. 143
Call in the Pros: Hiring a Lawyer and an Accountantp. 155
All in the Family: Financing Starts with Yourself and Friends and Relativesp. 177
Nothing Ventured, Nothing Gained: How To Find and Attract Investorsp. 193
Looking for Loans: The Ins and Outs of Debt Financingp. 203
Fed Funds: How To Get Government Loansp. 221
Get Set...
What's Your Deal?: Negotiating Successfullyp. 239
Site Seeking: Choosing a Location for Your Businessp. 249
Looking Good: Creating a Professional Imagep. 271
Stock Answers: The Lowdown on Inventoryp. 283
It's in the Mail: Setting Up Mailing Systemsp. 303
Charging Ahead: Offering Your Customers Creditp. 315
Cover Your Assets: Getting Business Insurancep. 335
Staff Smarts: Hiring Employeesp. 353
Perk Up: Setting Employee Policies and Benefitsp. 385
Buyer's Guide: Business Equipment Basicsp. 415
Business 24/7: Using Technology to Boost Your Productivityp. 429
Net Works: Building Your Company Websitep. 447
Keep In Touch: Using Technology to Stay Connectedp. 463
Brand Aid: Building a Brandp. 485
Marketing Genius: Advertising and Marketing Your Businessp. 495
Talking Points: How To Promote Your Businessp. 549
Sell It!: Effective Selling Techniquesp. 569
Now Serving: Offering Superior Customer Servicep. 591
Net Sales: Online Advertising and Marketingp. 603
Social Studies: Social Media Marketingp. 619
Can You Relate?: Social Media Networkingp. 629
Keeping Score: The Basics of Bookkeepingp. 641
Making a Statement: How To Create Financial Statementsp. 659
On the Money: Effectively Managing Your Financesp. 675
Pay Day: How To Pay Yourselfp. 705
Tax Talk: What You Need to Know About Your Taxesp. 713
Appendix Business and Government Resourcesp. 731
Glossaryp. 743
Indexp. 767
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Customer Reviews

Awesome Reference April 24, 2011
This is not the type of textbook you want to read cover to cover. It is
more like a reference textbook that covers all aspects of starting a business from getting an idea to planning, to funding, to actually running it. So you could jump to the section that
is relevant to your situation.
I also liked the resource list at the end, as well as the other check lists, sample forms, and
work sheets.
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Start Your Own Business: 5 out of 5 stars based on 1 user reviews.

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