Start Your Own Business on eBay : Your Step-by-Step Guide to Success

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2004-06-01
  • Publisher: Entrepreneur Press

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Sold!...to the highest bidder!Ebay changed the way the world shops. Here's your chance to get in on this retail phenomenon-and it's simple and inexpensive to get started. All you need is a computer and a product (or service) people want-and you're well on your way to reaching eBay's $2 billion global marketplace. You can sell almost anything on eBay, from the familiar to the exotic. And you can do it any time of the day or night, making this a great business to start part time.This book tells you everything you need to know to start and grow your eBay business. You learn: All about the different types of online auctions The most profitable items to sell online How to use eBay tools to boost your business Inside secrets from successful eBay entrepreneurs How to equip your eBay office The vital key to eBay successOn any given day, millions of items are bought and sold on eBay. Use this step-by-step guide-and you could become one of the many mega-successful eBay PowerSellers.

Table of Contents

Prefacep. ix
Introduction to eBayp. 1
Like Eating a Good Breakfastp. 2
Who Are the eBay Sellers?p. 3
What Do These Sellers Have in Common?p. 7
From Recreation to Businessp. 8
More Than Stuff and Servicesp. 10
Buy First--Sell Laterp. 10
A Day in the Life: What It's Like to Be an eBay Sellerp. 13
All About eBayp. 14
EBay Policiesp. 16
It's a Very Safe Neighborhoodp. 17
What Can You Sell Online?p. 19
Deciding What to Sellp. 21
Where Will You Find What You'll Sell?p. 22
Buying from Wholesalersp. 23
Can You Compete Against the Superstores?p. 25
Sharpen Your Negotiating Skillsp. 25
Consignment Sellingp. 27
Special Rules for Selling Jewelryp. 28
Know and Heed the Restrictionsp. 28
Technical Basicsp. 33
Your eBay User IDp. 34
Doing Research on eBayp. 36
Search Tipsp. 37
Common eBay Iconsp. 38
How to Sell on eBayp. 39
Learn the Language--HTML, That Isp. 40
Your Own Web Sitep. 40
Auction Management Softwarep. 41
EBay Auctions: The Foundation of eBay Sellingp. 43
Reserve Price Auctionp. 44
Buy It Nowp. 44
Fixed-Price Listingsp. 45
Private Auctionsp. 45
Dutch Auctionsp. 45
Live Auctionsp. 47
Restricted-Access Auctionsp. 47
Auction Feesp. 47
Insertion Feesp. 48
Final-Value Feesp. 48
Listing Upgrade Feesp. 48
PayPal Feesp. 49
Timing Is Everythingp. 49
Getting Your Auction Listed on eBayp. 51
Determine Your Starting Pricep. 51
Write Your Titlep. 51
Write Your Descriptionp. 52
Choose the Right Categoryp. 53
Marketing Your Auctionsp. 54
The Bidding Processp. 55
Proxy Biddingp. 55
High-Dollar Bidsp. 56
Bid Retractionsp. 56
Snipingp. 57
A Picture Really Is Worth 1,000 Wordsp. 58
EBay Stores: An Easy Way to Sell Onlinep. 61
Setting Up Your Storep. 63
Do You Want Fries with That?p. 64
No Need to Physically Stock Your Storep. 65
Be Prepared for the Commitmentp. 66
EBay Toolsp. 67
About Me Pagep. 68
Seller's Assistantp. 68
Turbo Listerp. 69
Bidder-Management Toolsp. 69
Second-Chance Offerp. 70
My eBayp. 71
EBay Educationp. 72
Feedbackp. 72
Warranty Servicesp. 73
PowerSeller Programp. 74
Structuring Your Businessp. 75
Put It in Writingp. 76
Naming Your Companyp. 77
Legal Structurep. 79
Licenses and Permitsp. 81
Business Insurancep. 82
Professional Advisorsp. 83
Start-Up Economics and Financial Managementp. 87
Where Will You Find Start-Up Money?p. 88
How Much Do You Need?p. 89
Pricingp. 89
How Will You Get Paid?p. 93
Escrow Servicesp. 94
Credit Card Fraudp. 95
Keeping Recordsp. 95
Monitoring Your Financial Progressp. 96
Locating and Setting Up Your Businessp. 99
The Home Advantagep. 100
Going Retailp. 102
Nonretail Commercialp. 104
Equipping Your eBay Businessp. 107
Basic Office Equipmentp. 108
Telecommunicationsp. 110
Other Equipmentp. 112
Vehiclesp. 113
Securityp. 114
Purchasingp. 114
Choosing Suppliersp. 114
Build Strong Supplier Relationshipsp. 116
Customer Servicep. 119
Communication Is Keyp. 121
Providing Great Customer Servicep. 124
Dealing with NonPaying Biddersp. 125
Establish a Return and Refund Policyp. 126
Problems with Your Drop-Shipperp. 127
SquareTradep. 128
Common Auction Scamsp. 128
Bid Shieldingp. 128
Shill Biddingp. 128
False Testimonialsp. 129
The Value of Repeat Businessp. 129
Inventory, Storage, and Shippingp. 131
Inventory and Storagep. 132
Shippingp. 133
Packingp. 136
Choosing a Carrierp. 137
International Shippingp. 139
Insurancep. 139
Prompt Shipping Is the Lawp. 140
Marketingp. 141
Marketing Ideas That Workp. 142
Advertisep. 142
The Element of Scarcityp. 142
Cross-Promotep. 143
Keep an Eye on the Calendarp. 143
Write Great Descriptionsp. 143
Word-of-Mouthp. 144
Special Purchasesp. 144
Rules about Advertisingp. 144
Publicity and Public Relationsp. 145
Trade Showsp. 146
Staffing Your Companyp. 149
Looking for Employees in All the Right Placesp. 150
Evaluating Applicantsp. 151
Once They're on Boardp. 152
Employee Benefitsp. 155
Short-Term Solutionsp. 155
Tales from the Trenchesp. 157
Consider Advice Carefullyp. 158
A Sustainable Planp. 158
Keep the Cash Flowingp. 159
Don't Charge Until You Shipp. 159
Get Rid of Items That Don't Sellp. 159
The Bottom Linep. 160
EBay Business Resourcesp. 161
Glossaryp. 165
Indexp. 171
Table of Contents provided by Rittenhouse. All Rights Reserved.

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