The Story of Graphic Design

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  • Format: Hardcover
  • Copyright: 2010-05-01
  • Publisher: Harry N. Abrams
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This comprehensive illustrated history begins with the origins of the alphabet itself and carries the reader through the first handwritten books, the invention of printing in the Renaissance, the explosion of graphic styles (and printed media) in the 19th and 20th centuries, and the impact of digital technology on design today. Like E.H. Gombrich's magnificentStory of Art, The Story of Graphic Designis a compelling narrative that explores the evolution of styles under the pressure of social, cultural, and technological change, accompanied by a comprehensive selection of illustrations of key works in typography and design since the invention of writing. It covers a remarkable number of topics, from the art of the medieval manuscript to the birth of advertising to the workings of modern mass media. Unlike all other historians of design, Patrick Cramsie is able to bring a designer's eye to the analysis of visual communication. The Story of Graphic Designis an indispensible book for designers, historians, and students, and will find a wide readership among people who are interested in the visual arts or concerned about the future of the printed word.

Author Biography

Patrick Cramsie is a graphic designer whose work has centered on corporate identity and book design. It was while reviewing books for the Times Literary Supplement in London that he felt the need to have a comprehensive history of graphic design that also served as an introduction to the subject. He lives and works in Herefordshire, England.

Table of Contents

Acknowledgementsp. 7
Introduction Graphic Design & Stylep. 9
Design and Sign The Origin of the Alphabet, c.34,000 - 1,100BCp. 17
A Classical Education Ancient Greece & Rome, C.2000BC - c.AD350p. 29
Spreading the Word Illuminated Manuscripts, c.350 - c.1500p. 47
The Black Art The Birth of Printing & Early German Printing, c.1455 - c.1530p. 65
Back to The Future Renaissance Italy & France, c.1460 - c.1600p. 83
Popular Publishing Dutch Renaissance & Popular Prints, c.1530 - c.1700p. 101
Purity In Print Rococo, Transitional & Modern, c.1700 - c.1820p. 111
The Tools of Trade Display Types & Victorian Design, c.1800 - c.1880p. 123
Manufacturing The Middle Ages Neo-Gothic & the Arts and Crafts, c.1840 - c.1910p. 137
The Style of the Street Art Nouveau, c.1880 - c.1914p. 149
The Simple Art of war Sachplakat & First World War Graphics, c.1880 - c.1920p. 163
The ISMS of Art Futurism, Dada, De Stijl & Constructivism, c.1900 - c.1930p. 175
Form and Function Bauhaus & the New Typography, c.1919 - c.1933p. 189
The Weight of Tradition Traditional Typography, c.1910 - c.1947p. 205
Good Design is Good Business Commercial Modernism, c.1920 - c.1960p. 219
Systems and Signs Swiss Typography, c.1945 - c.1972p. 239
Handmade and Homespun Illustrated Modernism & Psychedelia, c.1950 - c.1970p. 261
Tearing it up Punk, c.1975 - c.1985p. 289
Less is a Bore New Wave & Postmodernism, c.1970 - c.1990p. 297
Printing with Pixels Digital Expressionism & Postscript: The Digital Future, c.1984-p. 311
Endnotesp. 330
Bibliographyp. 335
Picture Listp. 340
Indexp. 346
Table of Contents provided by Ingram. All Rights Reserved.

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