Strategic Management Communication for Leaders

by Walker, Robyn

• ISBN13: 9780538451345
• ISBN10: 0538451343
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-03-01
• Publisher: South-Western College Pub

Summary

With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

Table of Contents

What is a Strategic Communication?

The Strategic Communication Process

Foundations of Communication

Step 1: Identify the Purposes of Communication

Step 2: Audience Analysis

Steps 3 and 4: Consider the Context and Select a Channel and Medium

Communication Tactics for Differing Channels and Contexts

Communicating in Writing

Communicating in Oral Presentations and Managing Meetings

Communicating with Employees

Communicating in and Leading Teams

Communicating with External Audiences

Internal Organizational Communication

Writing Templates

Common Writing Errors: Punctuation, Sentence Structure, and Usage

References

Index

Glossary

Table of Contents provided by Publisher. All Rights Reserved.