did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780131542747

Strategic Management And Competitive Advantage: Concepts And Cases

by ;
  • ISBN13:

    9780131542747

  • ISBN10:

    0131542745

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2008-01-01
  • Publisher: Pearson College Div
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $173.33

Summary

For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firmrsquo;s External Environment
Evaluating a Firmrsquo;s Internal Capabilities
Cases: Roadway Express
Apple iTunes
Michelin and the Global Tire Industry
Wal-Mart Stores, Inc.
Harlequin Enterprises
Business Level Strategies
Cost Leadership
Product Differentiation
Cases: British Motorcycle Industry
JetBlue
Kodak
Levi's
Nike, Inc
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Cases: Nucleon, Inc.
LVMH
Ben & Jerry's- Japan;Ebay
The Tale of Eloise and Abelard
Extending the Easy Business Model
Lego
SwissAir
Newell Company
Saatchi & Saatchi
Cooper Industries
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program