(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)
INTRODUCTION.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
II. STRATEGY FORMULATION.
III. STRATEGY IMPLEMENTATION.
IV. STRATEGY EVALUATION.
CASES.
SERVICE COMPANIES.
Airlines.
1. Southwest Airlines Co.—2002, Amit Shah and Charles R. Sterrett.Internet Companies.
3. E-Trade Group, Inc.—2002, Sandra H. Durant.Hotel and Gaming.
10. Mandalay Resort Group—2002, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.Banks.
12. Wachovia Corporation—2002, Fred R. David.Zoos and Clubs.
14. The Audubon Nature Institute—2002, Caroline M. Fisher.Travel.
16. Carnival Corporation—2002, Mike Keefe, John K. Ross, III, and Bill Middlebrook.Churches.
18. Central United Methodist Church—2002, Robert T. Barrett.Retailers.
20. Winn-Dixie Stores, Inc.—2002, Brian Kinard.MANUFACTURING COMPANIES.
Transportation.
22. The Classic Car Club of America—2002, Matthew C. Sonfield.Cosmetics.
25. Avon Products, Inc.—2002, James Camerius.Food.
27. Pilgrim's Pride Corporation—2002, James L. Harbin.Aerospace.
30. Boeing—2002, Carolyn R. Stokes and Arthur S. Boyett.Computers.
32. Dell Computer Corporation—2002, Nicole Seminario.Medical.
34. Stryker Corporation—2002, Henry H. Beam.Magazines.
36. Playboy Enterprises, Inc.—2002, Kay Lawrimore-Belanger.Footwear.
38. Nike, Inc.—2002, M. Jill Austin.Tobacco and Beer.
40. UST, Inc.—2002, Marilyn M. Helms.Combined Version
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