9780749435837

Strategic Management : A Fresh Approach to Developing Skills, Knowledge and Creativity

by ;
  • ISBN13:

    9780749435837

  • ISBN10:

    0749435836

  • Format: Paperback
  • Copyright: 2001-09-01
  • Publisher: Kogan Page Ltd
  • Purchase Benefits
List Price: $36.00

Summary

Strategic management continues to grow in popularity in both universities and business schools. The reason for the discipline's success is that it works: this is reflected in how widely it has become established in all sectors of the global economy. This book reflects the new directions that strategic management is taking internationally. The text has been specially designed to help students develop insights that they can use to make sense of the new global economy and the complexity of the modern business environment. It aims to prepare students for the responsibilities of strategic management by increasing their knowledge of strategic action and their ability to think strategically. It fosters lifelong learning by encouraging strategic managers to continually reflect and ask themselves questions, such as what are the strategic actions that are required in this context? What are the consequences of this action? How can strategic action be made more effective? This book will enable strategic managers to develop and test their knowledge and understanding through experimentation. "Strategic Management" adopts a highly focused teaching method, which reflects developments that have taken place in online and self-managed learning. This approach includes: * Conventional chapter teachings; * Extracted readings from seminal strategic management texts; * Selected readings from management texts to deepen and extend knowledge and understanding; * A web site to supplement the text, which will be updated by the authors (www.pragmaticstrategy.org.uk);

Table of Contents

About the book viii
Part 1 Strategic Management: Processes and Contexts 1(454)
What is strategic management?
3(13)
Does strategic management work?
16(10)
The strategic manager
26(38)
How persuasion works
42(7)
Peter Thompson
From Shakespeare to Tom Peters and Listening to fools and knaves, both
49(15)
Paul Corrigan
Formulating missions and goals
64(18)
Lead from voice and vision
78(4)
Warren Bennis
Evaluating performance
82(33)
What you measure is what you get
93(13)
Mick Broadbent
12 ladders to world class performance
106(9)
David Drennan
Steuart Pennington
Analysing markets and customers
115(38)
Analysis: turning information into intelligence
128(22)
Michelle Cook
Curtis Cook
Knowledge management
150(3)
Nigel Ghent
Identifying and addressing issues
153(28)
Social and ethical issues for sustainable development
164(17)
Richard Welford
Formulating scenarios
181(40)
Strategic planning in the greenhouse
195(10)
Joseph J Romm
The next industrial revolution
205(16)
Paul Hawker
Amory B Lovins
L Hunter Lovins
Suggesting new business opportunities
221(10)
Evaluating strategic options
231(12)
Key factors for success (KFS) and core competencies
243(13)
Identifying creative strategic options
256(21)
Creating more options
269(8)
Simon Wootton
Terry Horne
Planning implementation
277(37)
Plan to implement
291(11)
Stephen G Haines
Working through the change process
302(12)
David Hussey
Multi-businesses
314(45)
Strategy and tactics
329(18)
Jorge Vasconcellos e Sa
Trends
347(12)
Clifford Matthews
Small businesses
359(14)
The public sector
373(30)
The new manager and learning to manage strategically
393(10)
Paul Corrigan
Mike Hayes
Paul Joyce
E-business
403(52)
The information economy and competitive advantage
415(22)
Colin Turner
Does your product or service suit the Internet?
437(18)
Martin Lindstrom
Tim Frank Andersen
Part 2 Case Studies 455(99)
The Body Shop
457(3)
Graham Beaver
Ford
460(9)
Fujitsu and ICL
469(3)
Glaxo-Wellcome
472(4)
Idealab
476(4)
Graham Beaver
J D Wetherspoon
480(5)
Maison Novelli
485(3)
Graham Beaver
Manchester United
488(12)
Matcon Engineering
500(4)
Graham Beaver
Nissan and Renault
504(5)
Powderject Ltd
509(5)
Graham Beaver
Procter & Gamble
514(6)
Raytheon
520(6)
Graham Beaver
Shell
526(9)
Starbucks Coffee
535(9)
Toyota
544(5)
Vodafone
549(5)
Notes and references for the readings 554(10)
Index 564

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