Top
About This Book
Strategic Marketing Management: The Framework, 10th Edition
This comprehensive textbook, written by Alexander Chernev and published by Cerebellum Press, is a go-to resource for students and educators in the field of strategic marketing management. The 10th edition has been designed to provide an easy transition for users of the 8th and 9th editions, maintaining the core principles, terminology, and frameworks while offering a clearer and more streamlined presentation of the material.
Who Uses It?
Primarily, this book is used by students and instructors in marketing courses at the college and university levels. It's also a valuable resource for professionals looking to enhance their understanding of strategic marketing concepts, including those in business, management, and related fields.
History and Editions
The 10th edition of Strategic Marketing Management: The Framework has been updated to address user feedback, incorporating the latest research and discussions on key strategic concepts. This edition includes a more in-depth discussion of managing product lines and services, as well as a comprehensive coverage of segmentation and targeting strategies. The total number of chapters has been reduced from 20 to 16 (plus two appendixes), making it easier to navigate and understand the material.
Author and Other Works
Alexander Chernev is the author of Strategic Marketing Management: The Framework. He is known for his expertise in strategic marketing and his ability to explain complex concepts clearly and simply. This book is part of a series that aims to provide a systematic approach to marketing management, focusing on core marketing frameworks and principles.
Key Features
- Comprehensive Coverage: The book covers essential concepts in strategic marketing management, including detailed explanations and examples.
- Streamlined Presentation: The 10th edition offers a clearer and more streamlined presentation of the material, making it easier to understand and apply strategic marketing principles.
- In-Depth Discussions: Each chapter provides a more in-depth discussion of the material, ensuring that students gain a thorough understanding of strategic marketing concepts.
- Appendixes: The book includes two appendixes, the Segmentation and Targeting Workbook and The Business Model Workbook, which provide additional resources for students.
Detailed Information
ISBNs and Formats
- Paperback: ISBN-13: 9781936572595
- eBook: ISBN-13: 9781936572649 (available through various digital platforms)
Publication Details
- Publisher: Cerebellum Press
- Publication Date: January 15, 2019
- Number of Pages: 320 pages
- Language: English
Other Editions and Formats
- 9th Edition: Available through Amazon, Barnes & Noble, Apple Books, and Google Books (ISBN: 9781936572502)
- 8th Edition: Available through Amazon, Barnes & Noble, iTunes, and Google Books (ISBN: 9781936572199)
- Related ISBNs:
- 9781936572502 (9th Edition)
- 9781936572199 (8th Edition)
- 9781936572649 (eBook)
This detailed information section provides a quick reference for all the available formats and sources for Strategic Marketing Management: The Framework, 10th Edition, making it easier to find and access the book in the preferred format.
