Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Developing a Customer Orientation | |
The Growth and Development of Nonprofit Marketing | |
Strategic Planning and Organization | |
Developing a Customer-Centered Mindset | |
Strategic Marketing Planning | |
Understanding Consumer Behavior | |
Acquiring and Using Marketing Information | |
Segmentation, Positioning, and Branding | |
Branding | |
Designing the Marketing Mix | |
Managing the Organization's Offerings | |
Developing and Launching New Offerings | |
Managing Perceived Costs | |
Facilitating Marketing Behaviors | |
Formulating Communications Strategies | |
Managing Communications: Advertising and Personal Persuasion | |
Managing Public Media and Public Advocacy | |
Developing and Organizing Resources | |
Generating Funds | |
Attracting Human Resources: Staff, Volunteers, and Boards | |
Working with the Private Sector | |
Organizing and Controlling Marketing Strategies | |
Organizing for Implementation | |
Marketing Evaluation, Monitoring, and Control | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.