9780415453042

Strategic Positioning in Voluntary and Charitable Organizations

by ;
  • ISBN13:

    9780415453042

  • ISBN10:

    0415453046

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-04-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

Table of Contents

List of Illustrations
List of Abbreviations
Foreword
Acknowledgments
Strategic Positioning, the Voluntary and Charitable Sector, and Public Services
Strategic Positioning, Strategic Position and Positioning Strategy
Conceptualizing Charitable Sector and Charitable Activities
Research Methodology
Mapping the Positioning Activities of Charitable Organizations
Process, Anatomy of Positioning Strategy and Influencing Factors
Towards an Integrating Model of Influencing Factors
Implications and Future Development
Key Terminologies Used in this Book
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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