The Strategic Pricing of Pharmaceuticals

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  • Format: Paperback
  • Copyright: 2009-05-01
  • Publisher: Pathway Book Service
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The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.

Author Biography

Dr. Kolassa is chairman and managing partner of Medical Marketing Economics, LLC (MME), which provides strategic guidance in the development of pricing, competitive strategies, and market research for the global pharmaceutical industry. He is also an adjunct professor of pharmaceutical marketing at the University of Mississippi and at the University of the Sciences in Philadelphia. He is the former editor of the Journal of Pharmaceutical Marketing Management, coauthor of Pharmaceutical Marketing, and author of Elements of Pharmaceutical Pricing, and has held several positions in academia and the pharmaceutical industry.

Table of Contents

About the Contributorsp. iii
Acknowledgmentsp. ix
Forewordp. xi
Why Is Pharmaceutical Pricing Different?p. 1
Basic Pricing Principlesp. 11
Pricing Flow and Terminologyp. 31
The Role of Value in the Pricing of Pharmaceuticalsp. 49
The Role of Price in Medical Decision Makingp. 73
Patient and Disease Characteristicsp. 91
The Role of Reimbursement in Pricingp. 109
Competitionp. 127
Public Relations and Policyp. 147
Company Needs and Abilitiesp. 157
Pharmaceutical Pricing Researchp. 163
Managing the Pricing Functionp. 179
The Process for New Product Pricingp. 197
Generic Marketsp. 223
Pharmaceutical Contracting Basicsp. 237
International Pharmaceutical Pricingp. 255
The Future of Pharmaceutical Pricingp. 281
Indexp. 287
Table of Contents provided by Ingram. All Rights Reserved.

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