Strategic Sport Communication

by Pedersen, Paul

• ISBN13: 9780736065245
• ISBN10: 0736065245
• Format: Hardcover
• Copyright: 2007-04-23
• Publisher: Human Kinetics

Summary

Strategic Sport Communicationis the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors'own rich experiences as sport communication professionals, Strategic Sport Communicationintroduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success.With Strategic Sport Communication, readers will achieve both a depth and breadth of sport communication knowledge through discussion of topics such as these:-The history, development, and definition of sport communication, including the effects of trends, pioneers, and the dynamic growth of the sport industry-Career options in sport communication and keys to entering the field, including self-evaluation, education, marketability, networking, experiential learning, and job searching-The intersection of sport communication with sociological and cultural issues related to enjoyment, marketability of violence, gender, race and ethnicity, and nationalism-The ability of sport communication to reflect, create, shape, reinforce, and sustain myths, values, perceptions, power structures, socialization, social policies, and beliefs within a society-An analysis of the history and impact of the unique relationship between athletes and the press-A discussion of the legal rights of those in sport journalism to acquire, report, and publish information relative to athetes and sport entities-Technology's impact on legal issues in sport communication from real-time scores to fantasy sports leagues Readers of Strategic Sport Communicationwill enjoy the interesting interplay of theoretical findings and insights from sport communication professionals. Each chapter opens with a vignette designed to help readers translate the chapter topic into practice. Further learning opportunities are offered at the end of each chapter through chapter summaries, reviews with discussion questions, suggested exercises, and additional study references in a variety of formats. These learning tools, along with the accessible writing style, promote comprehension for a variety of learning styles.Strategic Sport Communicationis the definitive text for those who want to gain a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice.

Author Biography

Kimberly S. Miloch is an assistant professor in the nationally recognized sport communication program at Indiana University (Bloomington, Indiana).

Table of Contents

Preface

Acknowledgments

Introducing Sport Communication

Study of Sport Management and Sport Communication

Recognizing the Magnitude of the Sport Industry

Focusing on the Study of Sport Management

Focusing on the Study of Sport Communication

Preparing for a Career in Sport Communication

Increasing Your Marketability Through Ancillary Activities

Careers in Sport Communication

Careers in Management

Careers in Mass Media

Careers in Support Services

Careers in Entertainment

Careers Through Other Opportunities

Your Keys to Entry Into the Field

History and Growth of Sport Communication

Early Eras of Sport Journalism

Golden Age of Sport

Perspective Period

Transition Years

Pete Rozelle and Roone Arledge and Their Pioneering Visions

Today's Sport Communication

Examining the Strategic Sport Communication Model

Sport Communication and the Strategic Sport Communication Model (SSCM)

Defining Sport Communication

Examining the Theoretical Framework of Sport Communication

Identifying the Elements of Sport Communication

Focusing on Theories of Mass Effects

Analyzing the Strategic Sport Communication Model

Personal Sport Communication

Highlighting Three Forms of Personal Communication in Sport

Characterizing Interpersonal Communication

Identifying the Elements of the Interpersonal Sport Communication Process

Communicating With Nonverbal Messages

Communicating With Verbal Messages

Improving Your Interpersonal Communication

Organizational and Leadership Communication in Sport

Understanding Organizational Sport Communication

Recognizing Three Organizational Features That Affect Communication

Examining Forms of Communication in Sport Organizations

Appreciating Leadership Communication in Sport

Sport Publishing and Print Sport Communication

Newspaper Sports Coverage

Sports Books

Wire Services and Technological Advancements

Sports Magazines

Life As a Sport Journalist

Electronic and Visual Sport Communication

Experiencing Sport Through Radio

Experiencing Sport Through Television

Recognizing the Influence of Cable Television

Showcasing Sport Through Films and Documentaries

Online Sport Communication and the New Sport Media

Surveying the New Sport Media: Interactivity and the Internet

Examining Internet Usage in Sport

Introducing the Model for Online Sport Communication

Exploring New Sport Media and Communication Channels

Sport Advertising

Understanding Historical Perspectives

Identifying the Characteristics and Challenges of Sport

Recognizing Value of Sport Sponsorship

Focusing on the Use of Athletes As Endorsers

Public Relations and Crisis Communication in Sport

Identifying Historical Perspectives and Trends in Public Relations

Practicing Effective Public Relations

Managing Media Relations

Managing Community Relations

Managing Communication During Crisis

Sport Communication Research

Media Industry's Practical Use of Research

Academia's Use of Research to Explore Sport Communication

Addressing Issues and Regulation in Sport Communication

Sociological Aspects of Sport Communication

Race and Ethnicity

Females and the Sport Media

Nationalism and the Sport Media

Current Sociological Issues Affecting Sport Media

Legal Issues in Sport Communication

Examining Player-Media Relations

Establishing Freedom of the Press in the United States: The First Amendment

Defining the Limits of the Press

Assessing Technology's Impact on Legal Issues

Protecting Reporters' Rights to Locker-Room Access

Bibliography

Index

About the Authors

Table of Contents provided by Publisher. All Rights Reserved.