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About This Book
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
ISBN: 9780367895402
Strategic Writing is an essential and adaptable textbook for undergraduate courses in public relations, advertising, and strategic communications writing. This 5th edition, published by Routledge, Chapman & Hall, Incorporated, is a comprehensive guide that covers the latest trends and techniques in multimedia writing.
Who Uses It?
Primarily, this book is used by students and educators in public relations, advertising, and strategic communications courses at the college and university levels. It is also a valuable resource for professionals in the field looking to enhance their writing skills and stay updated with the latest practices in multimedia writing.
History and Editions
The 5th edition of Strategic Writing has been updated to address the evolving landscape of public relations and advertising. This edition includes detailed insights into multimedia writing strategies, incorporating the latest research and best practices. It provides students with a solid foundation in writing for various media formats, including digital platforms, social media, and traditional advertising channels.
Author and Other Works
Charles Marsh and David W. Guth are the authors of Strategic Writing. Charles Marsh is known for his expertise in public relations and strategic communications, while David W. Guth brings his experience in advertising and multimedia writing to the text. This collaborative effort ensures that the book remains current and relevant to the needs of students and professionals in the field.
Key Features
- Comprehensive Coverage: The book covers core concepts in multimedia writing for public relations and advertising, including detailed explanations and examples.
- Multimedia Focus: It emphasizes the importance of adapting writing strategies to various media formats, ensuring that students are equipped to handle the demands of modern communication.
- Practical Applications: The text includes practical exercises and case studies that help students apply theoretical knowledge to real-world scenarios.
- Updated Research: The 5th edition includes the latest research and discussions on digital communication trends, ensuring that students are well-prepared for the ever-changing landscape of public relations and advertising.
Detailed Information
ISBNs and Formats
- Paperback: ISBN-13: 9780367895402
- Other Editions: While there are no other ISBNs for different formats listed, it is essential to note that supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.
Publication Details
- Publisher: Routledge, Chapman & Hall, Incorporated
- Publication Date: November 19, 2020
- Number of Pages: 392
- Language: English
- Item Weight: 1.914 pounds
- Dimensions: 7.00" wide x 10.00" long x 0.75" tall
Other Editions and Formats
While there are no other ISBNs for different formats listed, it is crucial to check with the publisher or retailers for any additional editions or formats that may be available.
Related ISBNs
For accuracy and completeness, it is recommended to verify any additional ISBNs through reputable sources like the publisher's website or major book retailers. The primary ISBN for this book is 9780367895402.
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