Strategies of Multinationals in Central and Eastern Europe Innovation Systems and Embeddedness

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-09-15
  • Publisher: Palgrave Macmillan

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev-and analyzesthe motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Author Biography

YORDANKA CHOBANOVA worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attach at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.

Table of Contents

List of Tables, Figures and Boxesp. ix
List of Abbreviationsp. xi
Acknowledgementsp. xiii
Forewordp. xv
The Nature of the Study
Introductionp. 3
Country and sector selectionp. 6
Methodology and sourcesp. 10
The Analytical Frameworkp. 15
Introductionp. 15
Theoretical backbonep. 16
Causalityp. 36
Conclusionp. 40
CEEC Economies and Global Company Strategies
The Global Strategies of Food Companies and their Impact on the CEE Regionp. 43
Introductionp. 43
The global strategies of Unilever, InBev, and Nestlep. 44
Strategies of Unilever, InBev, and Nestle in the CEECsp. 64
Conclusionp. 72
Privatization and Restructuring in the Agro-Food Industryp. 75
Introductionp. 75
Hungaryp. 75
The Czech Republicp. 80
Romaniap. 84
Bulgariap. 87
Conclusionp. 91
MnEs and MNE Embeddedness in the CEEC Economies
MNE Strategies in Hungaryp. 97
Introductionp. 97
Governmental policies to encourage embeddednessp. 97
The food industry in Hungaryp. 104
Firm case analysisp. 109
Conclusionp. 122
MNE Strategies in the Czech Republicp. 125
Introductionp. 125
Linkage creation in the Czech Republic-the role of governmentp. 126
The food industry in the Czech Republicp. 132
Firm case analysisp. 139
Conclusionp. 149
MNE Strategies in Bulgariap. 153
Introductionp. 153
Firm embeddedness in Bulgariap. 153
The food industry in Bulgariap. 160
Firm case analysisp. 167
Conclusionp. 176
MNE Strategies in Romaniap. 179
Introductionp. 179
Firm embeddness in Romaniap. 180
The food industry in Romaniap. 189
Firm case Analysisp. 197
Conclusionp. 209
Conclusionp. 213
Conclusions from the comparative case studiesp. 213
Relating the studies to the literature on MNEs regional integration, and national innovation systemsp. 218
Appendixp. 228
Notesp. 240
Bibliographyp. 252
Indexp. 265
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