Strategy : Core Concepts, Analytical Tools, Readings with Online Learning Center with Premium Content Card

by Thompson, Arthur A., Jr.; Gamble, John E.; Strickland, Alonzo J., III

• ISBN13: 9780073203348
• ISBN10: 0073203343
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-05-25
• Publisher: McGraw-Hill/Irwin

Summary

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.

Table of Contents

Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases

Thompson, Gamble, and Strickland

Part I Introduction and Overview

Chapter 1, What is strategy and why is it important?

Part II Core Concepts and Analytical Tools

Chapter 2, Analyzing a companys external environment

Chapter 3, Analyzing a companys resources and competitive position

Part III Crafting the Strategy

Chapter 4, Crafting a strategy: The quest for competitive advantage

Chapter 5, Competing in foreign markets

Chapter 6, Diversification: Strategies for managing a group of businesses

Chapter 7, Strategy, ethics, and social responsibility

Part IV Executing the Strategy

Chapter 8, Executing the strategy: Building a capable organization and instilling a culture

Chapter 9, Managing internal operations in ways that promote good strategy execution

Part V Readings

Section A: What Is Strategy and How Is The Process of Crafting and Executing Strategy Managed?

1. What is Strategy and How Do You Know If You Have One?

2. Walking the Talk (Really!): Why Visions Fail

3. The Motivational Benefits of Goal-Setting

Section B: Crafting Strategy in Single Business Companies

4. How Industries Change

5. Five Killer Strategies for Trouncing the Competition

6. Racing to be 2nd: Conquering the Industries of the Future

7. Oursourcing Strategies: Opportunities and Risks

Section C: Crafting Strategy in Diversified Companies

8. Increasing the Odds of Successful Growth: The Critical Prelude to Moving Beyond the Core

Section D: Implementing and Executing Strategy

9. Management is the Art of Doing and Getting Done

10. Some Pros and Cons of Six Sigma: An Academic Perspective

11. Linking Goals to Monetary Incentives

12. The Seven Habits of Spectacularly Unsuccessful Executives

Section E: Strategy, Ethics, and Social Responsibility

13. Corporate Social Responsibility: Why Good People Behave Badly in Organizations

14. Good Governance and the Misleading Myths of Bad Metrics