Strategy Maps : Converting Intangible Assets into Tangible Outcomes

by Kaplan, Robert S.

• ISBN13: 9781591391340
• ISBN10: 1591391342
• eBook ISBN(s): 9781422163498
• Format: Hardcover
• Copyright: 2004-02-01
• Publisher: Perseus Distribution Services
• More Book Details
• Purchase Benefits

Summary

Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

Author Biography

David P. Norton is Co-Founder and President of the Balanced Scorecard Collaborative.

Table of Contents

Preface	ix
PART I: OVERVIEW
1. Introduction	3	(26)
2. Strategy Maps	29	(36)
PART II: VALUE-CREATING PROCESSES
3. Operations Management Processes	65	(40)
4. Customer Management Processes	105	(30)
5. Innovation Processes	135	(28)
6. Regulatory and Social Processes	163	(36)
PART III: INTANGIBLE ASSETS
7. Aligning Intangible Assets to Enterprise Strategy	199	(26)
8. Human Capital Readiness	225	(24)
9. Information Capital Readiness	249	(26)
10. Organization Capital Readiness	275	(44)
PART IV: BUILDING STRATEGIES AND STRATEGY MAPS
11. Custornizing Your Strategy Map to Your Strategy	319	(46)
12. Planning the Campaign	365	(32)
PART V: THE CASE FILES
13. Private-Sector Organizations	397	(14)
14. Public-Sector Organizations	411	(18)
15. Nonprofit Organizations	429	(10)
Index	439	(14)
About the Authors	453