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Strategy Maps : Converting Intangible Assets into Tangible Outcomes

by Kaplan, Robert S.

ISBN13: 9781591391340
ISBN10: 1591391342
eBook ISBN(s): 9781422163498
Format: Hardcover
Copyright: 2004-02-01
Publisher: Perseus Distribution Services

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1. Strategy Maps : Converting Intangible Assets into Tangible Outcomes > ISBN13: 9781591391340

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Summary

Strategy Maps takes readers to the next level of precision in strategy implementationStrategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.Offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

Author Biography

David P. Norton is Co-Founder and President of the Balanced Scorecard Collaborative.

Preface

PART I: OVERVIEW

1. Introduction

(26)

2. Strategy Maps

(36)

PART II: VALUE-CREATING PROCESSES

3. Operations Management Processes

(40)

4. Customer Management Processes

105

(30)

5. Innovation Processes

135

(28)

6. Regulatory and Social Processes

163

(36)

PART III: INTANGIBLE ASSETS

7. Aligning Intangible Assets to Enterprise Strategy

199

(26)

8. Human Capital Readiness

225

(24)

9. Information Capital Readiness

249

(26)

10. Organization Capital Readiness

275

(44)

PART IV: BUILDING STRATEGIES AND STRATEGY MAPS

11. Custornizing Your Strategy Map to Your Strategy

319

(46)

12. Planning the Campaign

365

(32)

PART V: THE CASE FILES

13. Private-Sector Organizations

397

(14)

14. Public-Sector Organizations

411

(18)

15. Nonprofit Organizations

429

(10)

Index

439

(14)

About the Authors

453

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Strategy Maps : Converting Intangible Assets into Tangible Outcomes

Summary

Author Biography

Table of Contents

Supplemental Materials

Rewards Program