The Successful Business Plan

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  • Format: Paperback
  • Copyright: 2008-05-13
  • Publisher: Capstone Ltd

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What is included with this book?


The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

Author Biography

Paul Barrow is a visiting fellow at Cranfield University and teaches at Warwick Business School and Oxford Brookes University.

Table of Contents

Starting the Process
The Successful Businessp. 1
Getting Your Plan Startedp. 13
Making Your Plan Compellingp. 37
Business Plan Componentsp. 49
The Executive Summaryp. 49
Business Descriptionp. 61
Industry Analysis & Trendsp. 75
Target Marketp. 89
The Competitionp. 105
Strategic Position & Risk Assessmentp. 121
Marketing Plan & Sales Strategyp. 135
Operationsp. 157
Technology Planp. 183
Management & Organisationp. 191
Community Involvement & Social Responsibilityp. 213
Development, Milestones, & Exit Planp. 223
The Financialsp. 239
The Plan's Appendixp. 285
Putting the Plan to Work
Preparing, Presenting, & Sending Out Your Planp. 291
Looking for Moneyp. 301
Using Your Plan for Classes & Competitionsp. 317
Internal Planning for Existing Businessesp. 329
Time-Saving Tipsp. 339
Special Considerations
Considerations for Internet, 'e-Businesses'p. 345
Considerations for Retailersp. 365
Considerations for Manufacturersp. 371
Considerations for Service Businessesp. 377
Business Planning in a Weak (or Strong) Economyp. 383
Outline of a Business Planp. 393
Business Terms Glossaryp. 397
Funding Sourcesp. 401
Research Sourcesp. 427
Entrepreneurs' Sourcesp. 435
Indexp. 439
Table of Contents provided by Blackwell. All Rights Reserved.

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