The Successful Business Plan: Secrets & Strategies

by Rhonda M. Abrams

• ISBN13: 9780966963502
• ISBN10: 0966963504
• Edition: 2nd
• Format: Paperback
• Copyright: 1999-04-01
• Publisher: Ingram Pub Services

Summary

This major revision of the bestselling guide adds advice on using new technology to present business plans, plus information on financing trends and strategic position development.

Author Biography

Rhonda Abrams is the author of The Successful Business Organizer and Wear Clean Underwear: Business Wisdom from Mom and writes the nation's most widely read small business column, distributed to over 100 newspapers. In 1986 she started a business plan consulting firm, serving both small start-ups and Fortune 500 corporations

Table of Contents

About the Author	p. vii
About the Contributors	p. ix
Acknowledgments	p. xv
Foreword	p. xxiii
Foreword to the Fourth Edition	p. xxv
How to Use This Book	p. xxix
Introduction	p. xxxiii
Starting the Process
The Successful Business	p. 1
Getting Your Plan Started	p. 13
Making Your Plan Compelling	p. 35
Business Plan Components
The Executive Summary	p. 47
Company Description	p. 59
Industry Analysis & Trends	p. 73
Target Market	p. 87
Competition	p. 103
Strategic Position & Risk Assessment	p. 119
Marketing Plan & Sales Strategy	p. 133
Operations	p. 155
Technology Plan	p. 181
Management & Organization	p. 189
Community Involvement & Social Responsibility	p. 211
Development, Milestones, & Exit Plan	p. 221
The Financials	p. 237
The Plan's Appendix	p. 283
Putting the Plan to Work
Preparing, Presenting, & Sending Out Your Plan	p. 289
Looking for Money	p. 299
Using Your Plan for Classes & Competitions	p. 315
Internal Planning for Existing Businesses & Corporations	p. 327
Time Saving Tips	p. 337
Special Considerations
Considerations for Internet, "e-businesses"	p. 343
Considerations for Retailers	p. 363
Considerations for Manufacturers	p. 369
Considerations for Service Businesses	p. 375
Business Planning in a Weak (or Strong) Economy	p. 381
Reference
Outline of a Business Plan	p. 391
Business Terms Glossary	p. 395
Funding Sources	p. 399
Research Sources	p. 404
Entrepreneurs' Sources	p. 411
Index	p. 415
Sample Plan
Cover Letter	p. 314
Executive Summary	p. 55
Company Description	p. 71
Industry Analysis and Trends	p. 85
Target Market	p. 99
The Competition	p. 115
Strategic Position & Risk Assessment	p. 131
Marketing Plan	p. 152
Operations	p. 178
Technology Plan	p. 187
Management & Organization	p. 207
Community Involvement & Social Responsibility	p. 218
Development, Milestones & Exit Plan	p. 234
Income Statement, Three-Year Projection	p. 275
Income Statement, Annual	p. 276
Cash-Flow Projection	p. 278
Balance Sheet	p. 280
Sources & Uses of Funds	p. 281
Assumption Sheet	p. 282
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