Survey Research Methods

by Floyd J Fowler, Jr

• ISBN13: 9781412958417
• ISBN10: 1412958415
• Edition: 4th
• Format: Paperback
• Copyright: 2008-09-05
• Publisher: SAGE Publications, Inc

Summary

"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.

Table of Contents

Preface

Introduction

Types of Error in Surveys

Sampling

Nonresponse: Implementing a Sample Design

Methods of Data Collection

Designing Questions to be Good Measures

Evaluating Survey Questions and Instruments

Survey Interviewing

Preparing Survey Data for Analysis

Analyzing Survey Data

Ethical Issues in Survey Research

Providing Information About Survey Methods

Survey Error in Perspective

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