Survey Research in Practice

by Jowell, Roger; Thomas, Roger; Lynn, Peter

• ISBN13: 9780761971085
• ISBN10: 0761971084
• Format: Paperback
• Copyright: 2020-10-13
• Publisher: Sage Pubns Ltd
• More Book Details

Summary

Providing a thorough introduction to all the steps involved in designing and carrying out a survey, this text incorporates coverage of surveys that involve interviewing and those that use self-completion methods.The book covers each aspect of the survey process from conceptualisation and design, through to data processing and management, including a discussion of issues such as survey quality and errors, dealing with non-response and the role of the field interviewer. Separate chapters discuss ethical and legal considerations and survey project management and the text is interspersed with concrete practical examples and advice.Survey Research Practice will be invaluable to students who need to know how surveys are carried out and will be a valuable reference for researchers and practitioners who may be carrying out a survey for the first time.

Table of Contents

Social Survey Research

Survey Utility and Survey Accuracy

Sample Design

Modes of Data Collection

Face-to-Face Interview Surveys

Telephone Surveys

Postal Surveys

Non-Response

Survey Measurement

Obtaining Good Answers to Survey Questions

Writing and Critiquing Survey Questions

Constructing Questionnaires

Standard Variables and Classifications

Measuring Personal Events and Behaviour

Measuring Motives, Knowledge, Opinions, Attitudes and Values

Testing Questions and Questionnaires

Processing and Managing Survey Data

Survey Project Management

The Ethical and Legal Environment of Survey Research

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