Technical Blogging : Turn Your Expertise into a Remarkable Online Presence

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  • Format: Paperback
  • Copyright: 2012-03-22
  • Publisher: Oreilly & Associates Inc

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Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog.Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularlyYou'll learn how to promote your blog, understand traffic statistics, and build a community. And once you've built it, you'll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success. Technical Blogging is the only guide you'll need to create and maintain a successful technical blog.

Author Biography

Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and. serial blogger. His technical blogs at http://antoniocangiano.com attract millions of pageviews and tens of thousands of subscribers.

Table of Contents

Acknowledgmentsp. xi
Introductionp. xiii
Plan It
What Kind of Blog Are You Going to Run?p. 3
Solo vs. Collectivep. 3
General vs. Nichep. 5
Pundit vs. Instructionalp. 8
Business Blogsp. 9
What's Nextp. 10
A Rock-Solid Plan for Your Blogp. 11
Define Your Blog's Main Topicp. 11
Analyze the Size of Your Nichep. 13
Give Readers a Compelling Reason to Stick Aroundp. 18
Set Goals for Your Blogp. 20
Choose and Register a Domain Namep. 22
What's Nextp. 28
Build It
Setting Up Your Blogp. 31
Choose Your Blogging Software and Hostingp. 31
Configure Your Domain Namep. 37
Install WordPressp. 40
Configure WordPressp. 42
Enhance WordPress with Pluginsp. 51
What's Nextp. 54
Customizing and Fine-Tuning Your Blogp. 55
Pick a Professional Themep. 55
Enable Tracking of Your Site's Visitorsp. 57
Customize Your Sidebarp. 63
Encourage Social Media Sharingp. 66
Win Over Subscribersp. 69
Don't Get in Trouble-Use Disclaimersp. 75
Master On-page SEO with Platinum SEOp. 77
Performance Considerationsp. 80
Enable Code Highlighting in Your Postsp. 82
What's Nextp. 82
Creating Remarkable Contentp. 83
Content Is Kingp. 83
Write for the Webp. 84
Can Linkbaiting Be Ethical?p. 86
Write Catchy Headlinesp. 87
Develop Your Own Voicep. 89
Where to Find Ideas for Your Postsp. 90
Case Study: Math-Blog.com's Headlinesp. 92
Get Readers to Explore Your Contentp. 95
Copyright Mattersp. 96
Back Up Your Contentp. 100
What's Nextp. 101
Producing Content Regularlyp. 103
What's the Post Frequency, Kenneth?p. 103
Consistency Is Queenp. 105
What Days Should You Post On?p. 105
Schedule Time to Blogp. 106
Manage Your Time with the Pomodoro Techniquep. 107
Survive Writer's Blockp. 109
Get Others to Write for Youp. 111
What's Nextp. 115
Promote It
Promoting Your Blogp. 119
Market It and They Will Comep. 119
Correct a Self-Sabotaging Mindsetp. 120
Perform On-page and Off-page SEOp. 121
Not All Links Are Created Equalp. 122
Guest Blog on Other Blogsp. 124
Other Forms of Article Marketingp. 128
Participate in the Communityp. 130
Leverage Foreign Blogsp. 132
The Dark Side of Link Bundingp. 133
Promote Your Articles on Social Networksp. 134
Promote on Technical Social News Sitesp. 137
Case Study: ProgrammingZen.com's Referral Trafficp. 142
What's Nextp. 142
Understanding Traffic Statisticsp. 145
Baseline vs. Spike Trafficp. 145
Key Site Usage Metrics You Need to Considerp. 146
Interpret Visit Quantity and Qualityp. 147
Where Do They All Come From?p. 149
Analyze Google Analytics and Clicky Statisticsp. 150
Keep Track of Your Blog's Growthp. 155
What's Nextp. 157
Building a Community Around Your Blogp. 159
Engage Readersp. 159
Supplement Your Blog with Community Toolsp. 163
Forms of Criticismp. 164
Your Mantras When Dealing with Criticismp. 169
What's Nextp. 170
Benefit from It
Making Money from Your Blogp. 173
Common Monetization Strategiesp. 173
Make Money with Adsp. 173
Make Money with Sponsorsp. 180
Make Money with Affiliate Offersp. 183
Make Money with Other Monetization Strategiesp. 194
Case Study: My Monthly Incomep. 196
What's Nextp. 198
Promoting Your Own Businessp. 199
A Checklist for Company Blogsp. 199
Identify and Understand Your Readersp. 202
Craft Your Content for Your Prospective Customersp. 204
Convert Readers into Customersp. 207
What's Nextp. 214
Taking Full Advantage of Your Blogp. 215
Improve Your Skillsp. 215
Advance Your Careerp. 216
Obtain Freebiesp. 219
Prepare for Successp. 221
Other Benefits for Startupsp. 223
What's Nextp. 224
Scale It
Scaling Your Blogging Activitiesp. 227
Scale Your Blog Verticallyp. 227
Hire a Team of Bloggersp. 228
Build Your Blogging Empirep. 233
What's Nextp. 235
Beyond Blogging: Your Strategy for Social Mediap. 237
Define a Social Media Strategyp. 237
Select the Social Networks You Intend to Targetp. 238
Create Your Social Media Profilesp. 239
Cross Promote Your Site and Social Propertiesp. 243
Post Frequently and Interact with Your Followersp. 245
What's Nextp. 252
Final Words of Advicep. 253
Try It Outp. 253
Blogs to Followp. 254
Keep in Touchp. 254
Bibliographyp. 255
Indexp. 257
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