Techniques of Visual Persuasion Create powerful images that motivate

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2020-07-29
  • Publisher: New Riders

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Supplemental Materials

What is included with this book?


Visual and still images are more pervasive and powerful than the written word. Once, only filmmakers and video professionals needed to know how to communicate, tell stories, and persuade visually. Now, everyone does. No matter who you are, Techniques of Visual Persuasion will teach you how to think visually, and create compelling visual messages, imagery, and video for business, social media and the web. 

Filled with practical examples, real-world stories, and hands-on exercises, this full-color guide illuminates the “why” and the “how” of powerful visual communication. Coverage includes:
  • Essential visual literacy and visual concepts for non-professionals
  • Building outstanding presentations: avoiding “death by PowerPoint”
  • Creating disciplined “Pecha Kucha” talks that focus on the essential story you’re telling
  • Controlling the emotions associated with fonts and images
  • Crafting effective photos, and working with both amateur and professional talent
  • Editing, repairing, and compositing still images
  • Optimizing the impact of your video messages by controlling story, imagery, and sound
  • Create motion and 3D graphics that compel attention and convey a clear, powerful message
  • Edit video, master the basics of visual effects, and more

Author Biography

Larry Jordan is an award-winning producer, director, editor, teacher and trainer who’s been involved in the media industry for 50 years. He’s produced, directed or edited at local broadcast TV stations and in US network television, and has extensive experience in corporate and training video. As a teacher, he focuses on media, marketing, communication, and the art of visual persuasion. Based in Los Angeles, he has taught at USC for over a decade, and is a member of both the Directors Guild of America and Producers Guild of America. He has been recognized as a “Digital Video Industry Innovator” by Digital Video magazine and “Top Corporate Producer” by AVVMM magazine. Jordan has written ten books, thousands of technical articles, hundreds of hours of online training, and was executive producer and host of Digital Production BuZZ, a weekly audio podcast devoted to digital video production and post-production, as well as 2 Reel Guys, a video podcast about the aesthetics of visual storytelling.

Table of Contents

Part I: Still Images
1. Introduction to This Book
2. What is Visual Literacy?
3. Visual Concepts
4. Emotions of Fonts
5. The Business Presentation - or - How to Avoid Death by PowerPoint
6. Constructing Better Presentations
7. Practice What You Learned: Create a Pecha Kucha Talk
8. Emotions of Color and Grayscale
9. Introduction to Photography - Creating Images
10. Edit Existing Images
11. Repair an Existing Image

Part II: Moving Images
12. Create Composite Images
13. Video Is All About Control
14. Control the Story
15. Control the Image
16. Control the Sound
17. Introduction to Motion Graphics
18. Put Motion to Work
19. Motion - 3D
20. Video Production
21. Video Editing
22. Video Effects

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