Techniques of Visual Persuasion Create powerful images that motivate

by Jordan, Larry

• ISBN13: 9780136766797
• ISBN10: 013676679X
• Edition: 1st
• Format: Paperback
• Copyright: 2020-07-29
• Publisher: New Riders

Summary

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

• Persuasive techniques
• Communication skills
• Business presentations
• Photos and images
• Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Author Biography

Larry Jordan is an award-winning producer, director, editor, teacher and trainer who’s been involved in the media industry for 50 years. He’s produced, directed or edited at local broadcast TV stations and in US network television, and has extensive experience in corporate and training video. As a teacher, he focuses on media, marketing, communication, and the art of visual persuasion. Based in Los Angeles, he has taught at USC for over a decade, and is a member of both the Directors Guild of America and Producers Guild of America. He has been recognized as a “Digital Video Industry Innovator” by Digital Video magazine and “Top Corporate Producer” by AVVMM magazine. Jordan has written ten books, thousands of technical articles, hundreds of hours of online training, and was executive producer and host of Digital Production BuZZ, a weekly audio podcast devoted to digital video production and post-production, as well as 2 Reel Guys, a video podcast about the aesthetics of visual storytelling.

Table of Contents

Part I: Still Images

1. Introduction to This Book

2. What is Visual Literacy?

3. Visual Concepts

4. Emotions of Fonts

5. The Business Presentation - or - How to Avoid Death by PowerPoint

6. Constructing Better Presentations

7. Practice What You Learned: Create a Pecha Kucha Talk

8. Emotions of Color and Grayscale

9. Introduction to Photography - Creating Images

10. Edit Existing Images

11. Repair an Existing Image

Part II: Moving Images

12. Create Composite Images

13. Video Is All About Control

14. Control the Story

15. Control the Image

16. Control the Sound

17. Introduction to Motion Graphics

18. Put Motion to Work

19. Motion - 3D

20. Video Production

21. Video Editing

22. Video Effects