TECHNOLOGY STRATEGIES FOR THE HOSPITALITY INDUSTRY

by Nyheim, Peter D.

• ISBN13: 9780134484495
• ISBN10: 0134484495
• eBook ISBN(s): 9780134490311
• Additional ISBN(s): 9780135038024
• Edition: 3rd
• Format: Paperback
• Copyright: 2018-09-12
• Publisher: Pearson
• More Book Details

Summary

For courses in technology in hospitality.

A practical guide to enhancing hospitality with technology
Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order — interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies.

Author Biography

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.

Table of Contents

1. Introduction and Competitive Advantage
2. Computer Basics and Networking
3. E-Commerce and Digital Marketing in Practice
4. Restaurant Management Systems
5. Hotel and Resort Technology
6. Technology in Meeting and Events
7. Global Distribution Systems and Channels
8. Databases
9. Information to Knowledge
10. Augmented Reality and Virtual Reality in Hospitality
11. Strategic Hospitality Technology Investment