Terms of Engagement

by Axelrod, Richard H.

• ISBN13: 9781605094472
• ISBN10: 1605094471
• Edition: 2nd
• Format: Trade Paper
• Copyright: 2010-10-04
• Publisher: Berrett-Koehler Publishers

Summary

This revised edition of Axelrod's seminal work focuses on leadership and engagement, contains updated research findings on employee engagement and productivity, and includes more case studies and stories from a wider range of industries and organizations.

Author Biography

Richard (Dick) Axelrod is a founder of, and principal in, The Axelrod Group, Inc. – a consulting firm focusing on employee-involvement to affect large-scale organizational change. Before forming The Axelrod Group, Dick was an organization development manager for General Foods, which was the first company in America to use self-directed work teams (a strategy whose philosophy made a great impact on the young manager). He now brings twenty-five years of consulting and teaching experience to his work, with clients including Boeing, Coca-Cola, Corning, First Union, Ford, Harley-Davidson, Hewlett-Packard, Intel, Kraft, and 3M.

Foreword author Peter Block is an organizational development guru and author of many successful books including Flawless Consulting and Community.

Table of Contents

Foreword	p. xi
Preface	p. xix
Introduction: Engagement Makes a Difference	p. 1
Why Change Management Needs Changing	p. 11
Engagement Is the New Change Management	p. 23
Six Change Management Myths	p. 37
Lead with an Engagement Edge	p. 45
Leadership Conversations That Foster Engagement	p. 59
Widen the Circle of Involvement	p. 73
Connect People to Each Other	p. 93
Create Communities for Action	p. 111
Promote Fairness	p. 129
When Engagement Disengages: Some Words of Caution Before You Begin	p. 143
Design Work with Engagement Built In	p. 163
How to Start Where You Are	p. 173
Chapter Reviews	p. 189
Resources	p. 199
How to Build Trust	p. 199
A Brief History of the New Change Management	p. 202
Works Cited	p. 207
Acknowledgments	p. 213
Index	p. 219
About The Axelrod Group	p. 225
About The Author	p. 227
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