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9780761929529

Theory of Media Literacy : A Cognitive Approach

by
  • ISBN13:

    9780761929529

  • ISBN10:

    0761929525

  • Format: Paperback
  • Copyright: 2004-04-29
  • Publisher: Sage Publications, Inc

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Summary

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Table of Contents

Preface
I. Background
Chapter 1Why do we need a theory of media literacy?
Chapter 2Variety of Definitions of Media Literacy
II. Introducing the Theory
Chapter 3Definitions and Distinctions
Chapter 4The Media Literacy Model
Chapter 5 Foundational Knowledge Structures
Chapter 6 The Locus
Chapter 7Competencies and Skills of Media Literacy
III. Information Processing
Chapter 8The Filtering Task
Chapter 9The Meaning Matching Task
Chapter 10The Meaning Construction Task
Chapter 11Traps in Meaning Construction
IV. Practices
Chapter 12 Practices
References

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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