Think Outside the Box Office

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  • Format: Paperback
  • Copyright: 2010-01-01
  • Publisher: Scb Distributors
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The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing For The digital era. Unlike any other book on the subject, Think Outside the Box Office is the first to address the new distribution and marketing landscape facing filmmakers today. Throughout the book, Reiss redefines the process from a filmmaker's point of view empowering the reader to create unique strategies for their individual films. Filmmakers are hungry for information on how to distribute and market their films. No single resource exists that combines all of the knowledge and tools now available to them. Think Outside the Box Office fills that void. The book is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film's release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. Instead of buying multiple out of date books and searching the web for hints and tips now all of this information is available in one place For The first time. Topics include: o Audience identification and targeting o Negotiating split rights agreements for your film. o A reclassification of film rights from a filmmaker's perspective. o Your distribution and marketing team. o Integrating marketing into your production and post o Social networking crowdsourcing and crowdfunding. o Budgeting for distribution and marketing. o Redefining the theatrical release. o Booking a conventional and unconventional theatrical release. o the new role of film festivals. o Conventional and web marketing. o How to sell DVDs with a distributor and on your own. o How to negotiate with digital distributors and aggregators. o How to DIY your digital rights. o Using transmedia for marketing and expanded creativity.

Author Biography

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the ˘10 Digital Directors to Watch÷ by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

Table of Contents

Forewordp. 7
Introductionp. 11
Genesis/Methodology/Evolutionp. 15
Who the Book is Written Forp. 19
How to Use this Book/A Note on DIYp. 21
Acknowledgmentsp. 23
Getting Started
Your Film, Your Needs, Your Audiencep. 29
Your Resources: The New 50/50p. 37
Overview of Rights, Markets and Windowsp. 45
Creating Your Strategyp. 53
Building Your Teamp. 61
Preparing for Distribution and Marketing Before You Finish Your Film
Rethinking Marketingp. 75
Art vs. Commercep. 79
preparing Conventional Distribution and Marketing Materials During Prep, Production, and Postp. 85
Your Websitep. 93
Increasing, Cultivating, And partnering With Your Audiencep. 107
Utilizing Social Networksp. 115
An Introduction To Transmediap. 127
Live Events/Theatrical
Redefining The Theatrical Experiencep. 133
Film Festivals and Your Distribution Strategyp. 137
Conventional Theatricalp. 149
DIY Theatricalp. 161
Creating A Live Event Experiencep. 171
Booking Non-, Semi-, And Alternative Theatrical-An Introduction To Grassroots/Community Screeningsp. 181
Budgeting Distribution And Marketingp. 197
Marketing and Publicity
Conventional Publicityp. 213
Creating publicity Materials And Eventsp. 219
Pushing Content On The Webp. 229
Direct Web Marketing Basicsp. 235
Transmedia, Part 2p. 243
Working With A DVD Distributorp. 251
DVD DIYp. 257
Educational Salesp. 265
Merchandisingp. 275
Digital Rights
Redefining Digital Rightsp. 283
Television/Cablep. 289
An Introduction To Digital Rightsp. 295
Selling Your Digital Rightsp. 305
Digital Rights Outletsp. 315
DIY Digital Rightsp. 325
Foreign Sales
Conventional Foreign Salesp. 331
Hybrid Foreign Salesp. 337
Sanity and The Future
Keeping Sanep. 343
The Futurep. 347
Appendix Advice From Filmmakersp. 350
Table of Contents provided by Ingram. All Rights Reserved.

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