This Business of Artist Management

by FRASCOGNA, XAVIER M. JRHETHERINGTON, H. LEE

• ISBN13: 9780823076888
• ISBN10: 0823076881
• Edition: 4th
• Format: Hardcover
• Copyright: 2004-11-01
• Publisher: Billboard Books

Summary

This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists. For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing This replaces 0-8230-7705-5, which sold more than 25,000 copies

Author Biography

H. Lee Hetherington is a Law Professor at Mississippi College School of Law in Jackson.

Table of Contents

Seeing the big picture	p. 2
Grasping the basics of artist management	p. 11
Launching the artist's career	p. 17
Finding a manager/finding an artist	p. 23
Evaluating the artist/manager relationship	p. 35
Understanding the key terms of a management contract	p. 46
Assessing the business state of the artist's career	p. 62
Employing the expertise of a professional support team	p. 73
Taking creative inventory of the artist's abilities	p. 79
Mapping out the artist's career plan	p. 92
Making things happen in the artist's career	p. 100
Maximizing the effectiveness of the artist's development team	p. 107
Getting a record deal	p. 114
Understanding the basics of music publishing	p. 134
Exploiting the availability of media exposure	p. 147
Identifying venues for live performances	p. 158
Making money from merchandising, commercials, and corporate sponsorship	p. 169
Taking a global perspective on the artist's career	p. 179
Understanding the manager's juggling act : a case study	p. 188
Helping the record company help you	p. 196
Managing the artist's tour	p. 204
Evaluating the artist's progress	p. 214
Coping with the stress of success : a case study	p. 220
Learning how to hold on to your money	p. 228
Contemplating the qualities of successful artists	p. 234
American Federation of Musicians (AF of M) booking agent agreement	p. 239
American Federation of Musicians (AF of M) performance agreement (local engagements)	p. 242
American Federation of Musicians (AF of M) performance agreement (touring)	p. 244
ASCAP membership agreement	p. 245
Mechanical license agreement	p. 247
Songwriters Guild of America writer-publisher contract	p. 249
Popular songwriters agreement	p. 254
Exclusive songwriters agreement	p. 256
Management agreement	p. 258
Arista recording contract (excerpt)	p. 265
Side artist agreement	p. 273
Organizations, unions, and guilds	p. 277
A crash course in trademarks for artists and managers	p. 279
Table of Contents provided by Blackwell. All Rights Reserved.