This Business of Concert Promotion and Touring

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  • Format: Hardcover
  • Copyright: 2007-10-02
  • Publisher: Billboard Books

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The only book that looks at the business of concert promotion Concerts are part art, part partyand a big part business.This Business of Concert Promotion and Touringis the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel , booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to knowThis Business of Concert Promotion and Touring. A must-have for anyone promoting concerts or managing a group How-to's on working with artists, venues, personnel, press, and more Great addition to the top-selling This Business ofseries

Author Biography

Ray Waddell is Senior Writer, Touring, for Billboard magazine. His weekly column, On the Road, keeps him in regular touch with agents, promoters, artist managers, business and venue managers, ticketing agencies, and everyone else associated with this business of concerts. He lives in Hendersonville, Tennessee.
Richard D. Barnet, a professor in the Department of Recording Industry at Middle Tennessee State University, is co-author of Controversies of the Music Industry. He lives in Nashville, Tennessee. Jake Berry Owner of Fader Higher has provided Production Management services to some of the top Bands in the world including The Rolling Stones. U2, AC/DC, Metallica Tina Turner and Shakira and also Family show including The Wiggles, Barney and Walking with Dinosaurs The Live Experience. He lives in Scottsdale, Arizona.

Table of Contents

The Opening Actp. 1
Creating the Show: The Artist's Teamp. 5
Key Representatives for Touring Artistsp. 7
Entertainment Attorneyp. 8
Artist Managerp. 12
Booking Agentsp. 18
Three More Key Representativesp. 26
Making Money on the Roadp. 29
Ticket Pricingp. 29
Merchandisingp. 34
Tour Sponsorshipp. 36
Label Supportp. 38
Why, When, and Where to Tourp. 41
Why to Tourp. 41
When to Tourp. 44
Where to Tourp. 48
Budgeting the Tourp. 55
Projecting Incomep. 55
Setting Up Boundaries for Expensesp. 61
Designing the Productionp. 67
Stage Setp. 68
Lightingp. 70
Soundp. 74
Developing the Performancep. 77
Performance Developmentp. 77
Rehearsalsp. 79
The Showp. 82
Finalizing the Productionp. 87
The Production Manager's Staffp. 88
The Role of Production Techniciansp. 88
The Production Departments Typically Involved in Toursp. 89
Rehearsals for the Tourp. 92
The Equipment Manifestp. 93
The Production Riderp. 94
The Crew for the U2 "Vertigo" Tourp. 94
Launching the Tourp. 97
Travel, Lodging, and Transportationp. 97
Security, Insurance, Catering, and Publicityp. 102
Selling the Show: Creating the Dealp. 109
Types of Talent Buyersp. 111
Hard Ticket Talent Buyersp. 111
Large Venue Buyersp. 117
Fairs, Festivals, and Casino Buyersp. 119
Private Date Buyersp. 123
Getting Paidp. 125
The Flat Guaranteep. 125
The Backend Dealp. 126
The Bonusp. 133
Negotiating Fee Reductionsp. 133
Performance Agreementsp. 137
Negotiating the Basic Terms of the Performance Agreementp. 137
Drafting the Essential Terms of the Performance Agreementp. 141
Additional Termsp. 145
Talent Buyer Additions and Modificationsp. 154
Ridersp. 155
Breach of Contractp. 168
Organizing the Show: What to Expect from a Concert Promoterp. 171
Insurance, Licenses, and Permitsp. 173
Insurancep. 173
Licenses and Permitsp. 179
Budgeting the Showp. 183
Identifying and Estimating Expensesp. 183
Projecting the Show's Incomep. 189
Making the Budget-Based Decisionp. 192
Promoting the Eventp. 193
The Basics of Concert Promotionp. 193
Small Venue Promotionsp. 200
Large Venue Promotionsp. 202
National and International Promotersp. 206
Ticketing the Showp. 209
Concert Ticketing from the 1970s to Todayp. 209
The Business of Ticketingp. 213
Collecting, Controlling, and Using Ticketing Datap. 215
The Secondary Market, Dynamic Pricing, and Presalesp. 216
Staging the Show: Event Productionp. 223
Venue Operations and Servicesp. 225
Venue Personnel and Operationsp. 225
Venue Revenue Streamsp. 230
Day of Showp. 235
The Tour Managerp. 235
The Venue Operations Managerp. 236
The Support Actp. 238
The Tour Producerp. 239
The Concert Promoterp. 240
The Tour Catererp. 240
The Security Staffp. 240
The Production Managerp. 242
The Stage Managerp. 242
The Stage Carpentersp. 243
The Riggersp. 243
The Audio Teamp. 244
The Lighting Directorp. 245
The Local Stage Crewp. 247
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

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