This Business of Concert Promotion and Touring A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

by Waddell, Ray D.; Barnet, Rich; Berry, Jake

• ISBN13: 9780823076871
• ISBN10: 0823076873
• eBook ISBN(s): 9780307875006
• Format: Hardcover
• Copyright: 2007-10-02
• Publisher: Billboard Books
• More Book Details

Summary

The only book that looks at the business of concert promotion Concerts are part art, part partyand a big part business.This Business of Concert Promotion and Touringis the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel , booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to knowThis Business of Concert Promotion and Touring. A must-have for anyone promoting concerts or managing a group How-to's on working with artists, venues, personnel, press, and more Great addition to the top-selling This Business ofseries

Author Biography

Ray Waddell is Senior Writer, Touring, for Billboard magazine. His weekly column, On the Road, keeps him in regular touch with agents, promoters, artist managers, business and venue managers, ticketing agencies, and everyone else associated with this business of concerts. He lives in Hendersonville, Tennessee.
Richard D. Barnet, a professor in the Department of Recording Industry at Middle Tennessee State University, is co-author of Controversies of the Music Industry. He lives in Nashville, Tennessee. Jake Berry Owner of Fader Higher has provided Production Management services to some of the top Bands in the world including The Rolling Stones. U2, AC/DC, Metallica Tina Turner and Shakira and also Family show including The Wiggles, Barney and Walking with Dinosaurs The Live Experience. He lives in Scottsdale, Arizona.

Table of Contents

The Opening Act	p. 1
Creating the Show: The Artist's Team	p. 5
Key Representatives for Touring Artists	p. 7
Entertainment Attorney	p. 8
Artist Manager	p. 12
Booking Agents	p. 18
Three More Key Representatives	p. 26
Making Money on the Road	p. 29
Ticket Pricing	p. 29
Merchandising	p. 34
Tour Sponsorship	p. 36
Label Support	p. 38
Why, When, and Where to Tour	p. 41
Why to Tour	p. 41
When to Tour	p. 44
Where to Tour	p. 48
Budgeting the Tour	p. 55
Projecting Income	p. 55
Setting Up Boundaries for Expenses	p. 61
Designing the Production	p. 67
Stage Set	p. 68
Lighting	p. 70
Sound	p. 74
Developing the Performance	p. 77
Performance Development	p. 77
Rehearsals	p. 79
The Show	p. 82
Finalizing the Production	p. 87
The Production Manager's Staff	p. 88
The Role of Production Technicians	p. 88
The Production Departments Typically Involved in Tours	p. 89
Rehearsals for the Tour	p. 92
The Equipment Manifest	p. 93
The Production Rider	p. 94
The Crew for the U2 "Vertigo" Tour	p. 94
Launching the Tour	p. 97
Travel, Lodging, and Transportation	p. 97
Security, Insurance, Catering, and Publicity	p. 102
Selling the Show: Creating the Deal	p. 109
Types of Talent Buyers	p. 111
Hard Ticket Talent Buyers	p. 111
Large Venue Buyers	p. 117
Fairs, Festivals, and Casino Buyers	p. 119
Private Date Buyers	p. 123
Getting Paid	p. 125
The Flat Guarantee	p. 125
The Backend Deal	p. 126
The Bonus	p. 133
Negotiating Fee Reductions	p. 133
Performance Agreements	p. 137
Negotiating the Basic Terms of the Performance Agreement	p. 137
Drafting the Essential Terms of the Performance Agreement	p. 141
Additional Terms	p. 145
Talent Buyer Additions and Modifications	p. 154
Riders	p. 155
Breach of Contract	p. 168
Organizing the Show: What to Expect from a Concert Promoter	p. 171
Insurance, Licenses, and Permits	p. 173
Insurance	p. 173
Licenses and Permits	p. 179
Budgeting the Show	p. 183
Identifying and Estimating Expenses	p. 183
Projecting the Show's Income	p. 189
Making the Budget-Based Decision	p. 192
Promoting the Event	p. 193
The Basics of Concert Promotion	p. 193
Small Venue Promotions	p. 200
Large Venue Promotions	p. 202
National and International Promoters	p. 206
Ticketing the Show	p. 209
Concert Ticketing from the 1970s to Today	p. 209
The Business of Ticketing	p. 213
Collecting, Controlling, and Using Ticketing Data	p. 215
The Secondary Market, Dynamic Pricing, and Presales	p. 216
Staging the Show: Event Production	p. 223
Venue Operations and Services	p. 225
Venue Personnel and Operations	p. 225
Venue Revenue Streams	p. 230
Day of Show	p. 235
The Tour Manager	p. 235
The Venue Operations Manager	p. 236
The Support Act	p. 238
The Tour Producer	p. 239
The Concert Promoter	p. 240
The Tour Caterer	p. 240
The Security Staff	p. 240
The Production Manager	p. 242
The Stage Manager	p. 242
The Stage Carpenters	p. 243
The Riggers	p. 243
The Audio Team	p. 244
The Lighting Director	p. 245
The Local Stage Crew	p. 247
Index	p. 249
Table of Contents provided by Ingram. All Rights Reserved.