9781906465704

This Is Social Media : Tweet, Blog, Link and Post Your Way to Business Success

by
  • ISBN13:

    9781906465704

  • ISBN10:

    1906465703

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-12-14
  • Publisher: Capstone
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Social media marketing helps businesses become closer to customers without expensive agency bills. This is Social Media explores the benefits of social media marketing, like Twitter, Facebook, Flickr, YouTube, Myspace, Blogs, and more, for positive, long-term business results. Including real-life examples, case studies, screen grabs, and charts, this book provides proven tools in various successful businesses. As the first definitive guide to offer simple, time efficient, practical steps for business marketing with social media, this user-friendly book is essential for small businesses and consultants looking for new customers and business.

Author Biography

Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.

Table of Contents

Preface
Introduction: The backdrop to social networking
One size won't fit all
Your business as the recipient of social networking
A who's who of social media
Where will people find you?
The joy of text - blogging, twitter?
why don't we do it in the road?
Come together
Where is this going?
Table of Contents provided by Publisher. All Rights Reserved.

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