Time and Media Markets

by Albarran,Alan B.

• ISBN13: 9780805841138
• ISBN10: 080584113X
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-07-01
• Publisher: Routledge

Summary

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Table of Contents

Preface	ix
Time and Media Markets: An Introduction	1	(12)
Alan B. Albarran
Angel Arrese
Media and Representations of Time	13	(16)
Jacques Durand
Time as a Niche Dimension: Competition Between the Internet and Television	29	(20)
Daniel G. McDonald
John W. Dimmick
Temporal Aspects of Media Distribution	49	(12)
Robert G. Picard
Mikko Gronlund
The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost	61	(20)
Dan Shaver
Mary Alice Shaver
Time Management and CNN strategies (1980-2000)	81	(14)
Mercedes Medina
Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe	95	(18)
David H. Goff
Advertising and Internet Usage: A Perspective From Time and Media Planning	113	(14)
Francisco Javier Perez-Latre
Media Markets as Time Markets: The Case of Spain	127	(18)
Alfonso Nieto
Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences	145	(16)
Patricia F. Phalen
Time and Media Markets: Summary and Research Agenda	161	(12)
Angel Arrese
Alan B. Albarran
Author Index	173	(4)
Subject Index	177