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9780582312739

Tourism

by
  • ISBN13:

    9780582312739

  • ISBN10:

    0582312736

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2000-04-01
  • Publisher: Ft Pr

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Supplemental Materials

What is included with this book?

Summary

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

Table of Contents

Preface
Contributors
An introduction to tourism
Demand For Tourism
Introduction
Concepts and definitions of demand for tourism
Consumer behaviour and tourism demand
Determinants of tourism demand
Measuring the demand for tourism
Patterns of demand
The Tourist Destination
Introduction
Patterns and characteristics of the supply of tourism
Carrying capacity and the sociocultural and environmental impacts of tourism
The economic impact of tourism
Tourism and development planning
The Tourism Industry And Government Organisations
Introduction
Government organisations
Accommodation
Transportation
Intermediaries
Attractions
Marketing For Tourism
Introduction
Marketing for tourism
The historical roots
Marketing management
Marketing planning
Marketing mix
The future of tourism
Compendium of tourism texts and journals
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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