Tourism The Business of Travel

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2009-02-11
  • Publisher: Prentice Hall
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Written in a conversational style, this book views the industry from a business perspectiveexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.Anyone interested in a career in either Tourism and/or Hospitality.

Table of Contents

The Traveling Public and Tourism Promoters
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technologies' Competitive Advantages
Integrative Cases
Tourism Service Suppliers
Food and Beverage
Attractions and Entertainment
Integrative Cases
The Service and Hospitality Environment
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
Exploring the Future of Tourism
Integrative Cases
Geography: Your Window to the World
Tourism Research
Choosing a Career and Finding a Job
Table of Contents provided by Publisher. All Rights Reserved.

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