9780757526800

Tourism System : An Introductory Text

by ;
  • ISBN13:

    9780757526800

  • ISBN10:

    0757526802

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 2006-01-01
  • Publisher: Kendall-Hunt

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Supplemental Materials

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Table of Contents

Acknowledgments xi
About the Authors xiii
Introduction
An Overview of the Tourism System
What Is Tourism?
1(2)
Why Use a Systems Approach for the Study of Tourism?
3(2)
The Parts of the Tourism System
5(2)
The Tourism System Model
7(1)
Terminology
8(1)
Yesterday, Today, and Tomorrow
Yesterday: The Historical Development of Tourism
9(3)
Tourism Today: At a Crossroads
12(1)
Tourism Tomorrow: An Optimistic View
12(3)
PART I / Destination: Planning, Developing, HQnd Controlling Tourism
15(150)
The Destination Mix
Attractions and Services For the Traveler
17(20)
Purpose
17(1)
Learning Objectives
17(1)
Overview
18(1)
Attractions
18(5)
Facilities
23(3)
Infrastructure
26(2)
Transportation
28(1)
Hospitality Resources
29(4)
Competitive Destinations
33(2)
Summary
35(2)
Tourism Impacts on the Economy, Society, Culture, and Environment
The Need For Sustainable Tourism Development
37(26)
Purpose
37(1)
Learning Objectives
37(1)
Overview
38(1)
The Role of Tourism in Economic Development
38(3)
Economic Impacts of Tourism
41(7)
Economic Development Considerations and Analysis
48(4)
Maximizing Tourism's Positive Economic Impacts
52(2)
Societal and Cultural Impacts
54(2)
Environmental Impacts
56(1)
Sustainable Tourism Development
57(2)
Summary
59(4)
Tourism Policy and Organizations
Government Involvement in Tourism
63(28)
Purpose
63(1)
Learning Objectives
63(1)
Overview
64(1)
Reasons for Government Involvement in Tourism
64(1)
Government Roles in Tourism
65(2)
Tourism Polity Formulation
67(4)
Tourism Organizations
71(17)
Summary
88(3)
Tourism Regulation
Controlling Tourism
91(28)
Purpose
91(1)
Learning Objectives
91(1)
Overview
92(1)
Government Role in Controlling Tourism
92(1)
Multilateral and Bilateral Agreements
93(6)
Reasons for Destination Area Legislation and Regulations
99(4)
Types of Destination Area Legislation and Regulations
103(1)
Forms of Destination Area Legislation and Regulations
103(10)
Self-Regulation in Tourism
113(2)
Summary
115(4)
Tourism Planning
Selecting Among Alternatives for the Future of Tourism
119(24)
Purpose
119(1)
Learning Objectives
119(1)
Overview
120(1)
The Destination Area With and Without Tourism Planning
120(2)
Barriers to Tourism Planning
122(1)
Purposes of Tourism Planning
123(1)
Roles and Responsibilities in Tourism Planning
124(2)
Steps in the Tourism Planning Process
126(15)
Summary
141(2)
Tourism Development
Building A Sustainable Future For Tourism
143(22)
Purpose
143(1)
Learning Objectives
143(1)
Overview
144(1)
Building a Sustainable Future for Tourism
144(3)
The Link Between Tourism Planning and Tourism Development
147(1)
Government and Private-Sector Participation in Tourism Develpment
147(4)
Analysis of Individual Project Development Opportunities
151(12)
Summary
163(2)
PART II / Marketing: Strategy, Planning, Promotion, and Distribution
165(108)
Tourism Marketing
Bringing all of the Parts of Tourism Together
167(28)
Purpose
167(1)
Learning Objectives
167(1)
Overview
168(1)
Tourism Marketing Is Unique
168(1)
Tourism Marketing Defined
169(1)
Marketing Orientation
170(2)
Market Segmentation
172(7)
Positioning
179(2)
Product Life Cycle
181(1)
Marketing Planning Process
182(11)
Summary
193(2)
Tourism Promotion
Communicating With Target Markets
195(22)
Purpose
195(1)
Learning Objectives
195(1)
Overview
196(1)
Promotion = Communication
196(2)
Implementing a Promotional Program
198(6)
Measure and Evaluate Promotional Effectiveness
204(1)
Uses of Promotion by National Tourist Offices
204(9)
State, Provincial and Territorial Tourist Offices
213(1)
Regional and Local Tourism Organizations
214(1)
Summary
214(3)
The Distribution Mix in Tourism
Getting Messages and Services to the Market
217(28)
Purpose
217(1)
Learning Objectives
217(1)
Overview
218(1)
Tourism Distribution Is Unique
218(1)
Distribution's Role in the Marketing Mix
218(1)
The Tourism Distribution System
219(2)
Integration and Classification of Channels
221(3)
Distribution Mix Strategies
224(2)
Tour Wholesalers and Operators
226(6)
Retail Travel Agencies
232(3)
Corporate Travel Departments
235(3)
Incentive Travel Planners
238(2)
Convention-Meeting Planners
240(2)
Electronic Distribution Systems and the Future
242(3)
Forces Shaping Tourism
Culture, Time, Socioeconomics, I III Cycle Stages, Personality
245(28)
Purpose
245(1)
Learning Objectives
245(1)
Overview
246(1)
The Effects of Culture on Travel
246(7)
The Effect of Time on Travel
253(5)
Sociveconomic Variables and Their Effect on Tourism Demand
258(6)
Life Cycle Stages
264(3)
Personality
267(3)
Summary
270(3)
PART III / Demand: The Factors Influencing the Market
273(60)
Why Do People Take Vacations?
Needs, Wants, and Motivation
275(18)
Purpose
275(1)
Learning Objectives
275(1)
Overview
276(1)
Importance of Motivation
276(2)
Travel as a Need/Want Satisfier
278(10)
Why Travel?
288(3)
Summary
291(2)
Selecting a Travel Destination
The Importance of Image
293(24)
Purpose
293(1)
Learning Objectives
293(1)
Overview
294(1)
The Search for Information
294(5)
Sensitivity to Information
299(1)
The Process of Perception
300(8)
Benefit Segmentation
308(2)
Marketing Implications
310(4)
Summary
314(3)
Travel Purchase
The Traveler's Buying Process
317(16)
Purpose
317(1)
Learning Objectives
317(1)
Overview
318(1)
Travel Purchase: The Traveler's Buying Process
318(4)
Buying-Communication Processes Interaction
322(2)
Destination Choices
324(2)
Vacation Sub-Decisions
326(2)
Summary
328(5)
PART IV / Travel: The Characteristics of Travel
333(90)
Purposes of Travel
The Characteristics of Traveler Segments
335(26)
Purpose
335(1)
Learning Objectives
335(1)
Overview
336(1)
Introduction
336(1)
The Business Travel Market
336(10)
The Pleasure and Personal Travel Market
346(10)
Summary
356(5)
The Geography of Travel
Characteristics of Traveler Flows
361(30)
Purpose
361(1)
Learning Objectives
361(1)
Overview
362(1)
Introduction
362(1)
Theoretical Models of Travel Flows
362(10)
Travel Flows
372(13)
Summary
385(6)
Modes of Travel
Travel Alternatives
391(32)
Purpose
391(1)
Learning Objectives
391(1)
Overview
392(1)
Major Transportation Modes
392(1)
Transportation Mode Selection Decisions
392(1)
Travel by Train
393(4)
Travel by Ship
397(6)
Travel by Automobile
403(2)
Travel by Air
405(4)
Travel by Bus and Motorcoach
409(3)
Marketing of Passenger Transportation
412(7)
Summary
419(4)
Additional Sources 423(4)
Glossary 427(6)
Index 433

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