did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780313350320

Toyota

by
  • ISBN13:

    9780313350320

  • ISBN10:

    0313350329

  • Format: Hardcover
  • Copyright: 2008-06-30
  • Publisher: Greenwood Pub Group
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $50.00
We're Sorry.
No Options Available at This Time.

Summary

Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That's what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.

Author Biography

K. Dennis Chambers is Founder of Chambers Communications, specializing in advertising and marketing communications, technical writing, and business writing.

Table of Contents

Introductionp. vii
Origins and Historyp. 1
The Foundersp. 13
From Looms to Carsp. 29
Strategies and Innovationsp. 61
Toyota's Impact on Society and the Industrial Worldp. 85
Financial Results and Leadershipp. 111
Toyota Invents the Future ... Againp. 117
Bibliographyp. 129
Indexp. 131
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program