Transnational Management: Text, Cases & Readings in Cross-Border Management

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2010-03-02
  • Publisher: McGraw-Hill Education
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $294.30 Save up to $233.56
  • Rent Book $60.74
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Table of Contents

The Strategic Imperatives
Expanding Abroad: Motivations, Means, and Mentalities
Lincoln Electric
Jollibee Foods Corporation (A): International Expansion
Acer, Inc.: Taiwan's Rampaging Dragon
Research in Motion: Managing Explosive Growth
The Tortuous Evolution of the Multinational Corporation
Distance Still Matters: The Hard Reality of Global Expansion
When You Shouldn't Go Global
Understanding the International Context: Responding to Conflicting Environmental Forces
Global Wine Wars 2009: New World versus Old
The Globalization of CEMEX
Mattel and the Toy Recalls (A)
Culture and Organization
Clusters and the New Economics of Competition
Developing Transnational Strategies: Building Layers of Competitive Advantage
Marketing the "$100 Laptop" (A)
Global Branding of Stella Artois
GE's Imagination Breakthrough: The Evo Project
Managing Differences: The Central Challenge of Global Strategy
How Local Companies Keep Multinationals at Bay
Regional Strategies for Global Leadership
The Organizational Challenge
Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Philips versus Matsushita: Competing Strategic and Organizational Choices
ECCO A/S - Global Value Chain Management
World Vision International's AIDS Initiative: Challenging a Global Partnership
Managing Multicultural Teams
Managing Executive Attention in the Global Company
Matrix Management: Not a Structure, a Frame of Mind
Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Siemens AG: Global Development Strategy
P&G Japan: The SK-II Globalization Project
McKinsey & Company: Managing Knowledge and Learning
Building Effective R&D Capabilities Abroad
Connect and Develop: Inside Procter & Gamble's New Model for Innovation
Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation
Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
Nora-Sakari: A Proposed JV in Malaysia (Revised)
Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company
Eli Lilly in India: Rethinking the Joint Venture Strategy
The Design and Management of International Joint Ventures
Collaborate with Your Competitors - and Win
The Managerial Implications
Implementing the Strategy: Building Multidimensional Capabilities
ING Insurance in Asia/Pacific
BRL Hardy: Globalizing an Australian Wine Company
Silvio Napoli at Schindler India (A)
Local Memoirs of a Global Manager
Tap Your Subsidiaries for Global Reach
The Future of the Transnational: An Evolving Global Role
Hitting the Wall: Nike and International Labor Practices
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A)
Killer Coke: Campaign Against Coca-Cola
Genzyme's CSR Dilemma: How to Play its HAND
Values in Tension: Ethics Away From Home
Serving the World's Poor, Profitably
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review