9789881987266

Trick Your Eyes Optical Illusion in Advertisements

by
  • ISBN13:

    9789881987266

  • ISBN10:

    9881987261

  • Format: Hardcover
  • Copyright: 2018-12-26
  • Publisher: Artpower International
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

• The combination of optical illusion theory and advertising technique not only provides theoretical knowledge for readers, but will also provide design inspiration

• Projects are classified according to type of optical illusion - angle, space and image reversal

• The audience for this book will be broad - designers, advertising agencies, and anyone with an interest in optical illusions

This book focuses on the design of print advertisements that employ optical illusion theory to create an eye-catching and attractive visual piece. Based on this theory projects in this book are divided into three categories: "angle", "space" and "reversal". This book combines theory with creative case study examples, making it a useful tool for designers and advertising agencies who are seeking inspiration.

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